Google has announced an upcoming Made by Google event scheduled for Wednesday, August 12, 2026 at 6 pm ET in New York, as indicated by press invitations sent out by the company.
The event is expected to feature the Pixel 11 series alongside the Pixel Watch 5 series. The invite refers to the “next generation of Pixel” rather than explicitly mentioning the Pixel 11.
This event will take place a week before the launch of the Pixel 10 last year. The 6 pm ET start time is later than Google’s previous Made by Google events, which typically started at 1 pm ET.
What Google has confirmed about the August 12 event
Google’s press invites confirm the next product launch event scheduled for Wednesday, August 12, 2026 at 6 pm ET in New York. The invitation features a tagline: “next generation of Pixel” and shows a gold-finished phone with a horizontal camera visor, indicating that a Pixel device will be introduced. Beyond this visual cue, the invitation does not specify any particular model names, features, or pricing details.
Based on Google’s typical product release cycle and the content of the invitation, expected announcements include:
- The Pixel 11 series (comprising Pixel 11, Pixel 11 Pro and Pixel 11 Pro XL), the
- The Pixel 11 Pro Fold and the
- The Pixel Watch 5 series.
Google has not officially confirmed the exact line or specific product names. Historical patterns suggest there could also be additional Pixel-branded accessories and possible upgrades to Nest hardware.
What to expect from the Pixel 11 and Pixel Watch 5
Leaked reports and pre-event news suggest that the Pixel 11 series will start with 256GB of storage instead of 128GB and will launch at a higher price than the Pixel 10 series.
The series is also expected to include the Pixel Glow indicator light, a feature previously found on Google products such as the Googlebook and Google Home Speaker.
The increase in storage capacity and rising prices reflect broader industry trends, with companies such as Apple, Microsoft, Sony, Nintendo and Valve recently raising device or console prices due to rising memory costs. In particular, Xbox Series consoles will see a price increase of at least $100 starting August 1.
Google has not confirmed specific details about pricing, storage options, or the Pixel Glow feature for the Pixel 11. The company typically streams its Made by Google events through its official website, Google Store, and its YouTube channel.
The next event is scheduled for 6 pm ET on August 12. Viewers in other time zones should check their local times, which are approximately 3pm PT, 11pm UK and midnight CEST. Google has not yet shared a direct link to the stream.
What Pixel Buyers Need to Know Ahead of Launch
For users planning to purchase a Pixel in the coming months, there are some practical steps to consider ahead of the August 12 announcement. It’s wise to wait for the official reveal before making a decision on a Pixel 10, as Google often offers trade-in offers at launch that could apply to older Pixels.
It’s also important to review storage needs, given reports indicating a 256GB starting point for the Pixel 11. Additionally, keep an eye out for pre-order incentives, which in the past have included accessory bundles or Google Store credits. It’s also worth checking out the launch date and availability window for the Pixel 11 line after the event.
For those already using a Pixel 10, stay up to date on what features will be available for older models through Feature Drops. The event is scheduled for August 12, but Google has not yet shared details about the format, product line, or availability schedule.
Users can follow Google’s official channels for updates in the coming weeks. The Pixel 11 series and Pixel Watch 5 will be officially announced at the event.
While specifications, features, pricing, and release dates are not yet confirmed, they should be considered unconfirmed leaks until Google provides official information.
