The San Francisco B2B sales platform, which recently approached $200 million in ARR and named a new CEO, absorbs the revenue intelligence startup’s signal layer technology to deepen its business momentum.
Apollo.io has acquired Pocusa revenue intelligence startup that helps sales teams identify and prioritize accounts most likely to buy based on CRM and behavioral signals. Financial terms were not disclosed.
The deal is Apollo’s clearest sign of its ambitions beyond the mid-market, combining its reach and data infrastructure with Pocus’ intelligence layer to delve deeper into enterprise sales workflows.
Apollo was founded in 2015 and has become one of the most widely used B2B sales platforms on the market, combining a database of over 230 million contacts with outreach sequencing, an integrated scoreboard, conversational intelligence, and deal management tools.
The company is approaching $200 million in annual recurring revenue and serves more than 600,000 businesses worldwide, according to its own numbers. In February, the company named Matt Curl as CEO, replacing co-founder Tim Zheng, who became president. Curl had been COO and had advised the company since 2019. The CEO transition was explicitly framed at the time as preparation for an acquisition phase, and the deal with Pocus is the first visible result.
Pocus was founded in 2021 by Alexa Grabell, who serves as CEO, Co-Founder, and CTO Isaac Pohl-Zaretsky. The company grew out of a problem Grabell had experienced firsthand as a sales operations leader at Dataminr: revenue teams had data spread across CRM systems, product usage records, and marketing platforms, but there wasn’t a good way to translate that fragmentation into actionable priorities for the sales team.
Pocus created a platform that aggregates those signals, CRM activity, customer behavior, and intent data, shows the accounts with the strongest buying indicators, and sends recommended actions to sales reps. Its clients include Asana, Canva and Monday.com, with a particular position among product-driven growth companies where understanding how users interact with a product is directly relevant to upsells and expansion.
The company raised a Series A of approximately $23 million in June 2022, led by Coatue, with participation from First Round Capital, Box Group, GTM Fund, and Mantis VC (Chainsmokers’ investment vehicle). Total funding in the seed and Series A rounds was in the tens of millions of dollars, although reported numbers vary across databases.
“We created Pocus to solve a simple but critical problem: revenue teams were drowning in data but hungry for direction.” Alexa Grabell said in the announcement.
“Apollo has built the execution layer that modern GTM teams rely on. By joining Apollo, we can scale our mission to deliver signals-based clarity and help teams focus on the opportunities that matter most.”
For Apollo, the acquisition fills a gap in its platform that had become increasingly visible as the company rose in the market. Apollo’s strength is in outbound execution: finding the right contacts, creating sequences, making calls, and recording activity. Where it has been weakest is the intelligence layer prior to that execution, which determines which accounts deserve attention first and why now.
Pocus adds exactly that: a signal processing layer that can prioritize accounts based on real-time behavioral evidence rather than static firmographic data. The company says enterprise accounts grew more than 400% in the past 12 months, with Anthropic and Glean among the notable new names.
Matt Curl framed the acquisition as an acceleration of the broader Apollo platform thesis. “By combining the talent and technology of Pocus with the scale of Apollo, we strengthen our position today and unlock new opportunities as we continue to expand in the luxury segment.” said.
The company is positioning the combined product as a step toward what it calls an “AI-native GTM operating system”—a single platform that covers data, signal detection, prioritization and execution—as an alternative to the collection of point solutions that most enterprise sales teams currently assemble.
Apollo says AI adoption among its customers has grown from 35% to 75% since the launch of its AI Assistant, and that weekly active users of that product have increased 94% since its general availability.
The deal is also a product market exit for a well-regarded startup. Being absorbed into a platform with Apollo’s distribution and data depth arguably makes Pocus technology more valuable at scale than it could have been as a standalone business.
