Lamborghini’s customization division, Ad Personam, has been dressing Aventadors, Huracáns and now Temerarios since 2006, when it debuted a limited edition Gallardos at the Paris Motor Show. Twenty years and more than 400 exterior colors later, the division did something it had never done before on a Lamborghini production car. He put wool inside one.
The material appears on a new two-car set called Temerario Ad Personam, which made its public debut at the Goodwood Festival of Speed 2026.
A novelty in the Lamborghini cabin
What exactly is Gessato?
Lamborghini calls the material “Gessato,” the Italian word for pinstripe. It is woven in virgin wool, with a black base crossed by a silver pinstripe. Instead of following the clean, continuous lines you’d see on a suit, the pattern is purposely broken up. Lamborghini said the effect is intended to echo the sharp surfaces and constant movement integrated into the Temerario’s exterior design.
Wool inserts cover the door panels, rear wall and headliner, combined with premium leather, visible carbon fiber and hand-sewn stitching. Wool isn’t an obvious choice for a car that can reach over 210 mph, but Lamborghini chose it for its performance in light. The interweaving of different yarns gives the pinstripe a three-dimensional quality that a flat, uniform material can’t match, along with a soft, breathable texture that stands out against the digital screens and sharp lines of the Daredevil.
However, one of the two cars swaps the wool for something more track-focused. Cars equipped with the Alleggerita weight reduction package instead use Dinamica’s Corsa Tex, an ultra-lightweight technical fabric that maintains the same broken pinstripe look while helping to reduce weight. It is also better designed to keep the driver in place. during tight cornering or more spirited driving.
The first car combines a Grigio Crater Matt paint with a contrasting Grigio Artis livery, a combination intended to highlight the Temerario’s body lines without being too obvious. The second, on the other hand, is a little more daring, combining Celeste Fedra with Bianco Phanes details and the matte Alleggerita package, a decoration that Lamborghini describes as inspired by both technical illustrations and modern fashion.
Both cars have fine graphic lines along the body that mimic build marks, or guide lines that designers initially sketch to map a car’s proportions and surfaces before production. It’s a small detail, but it unites the exterior with the same idea as the interior, in that the goal is shows the creative process behind the carnot just the final result.
What does Ad Personam do?
One-on-one examples created specifically for homeowners
Ad Personam started in 2006 and grew into a dedicated department in 2013, followed by its Own studio at Lamborghini’s Sant’Agata Bolognese headquarters in 2016. The vast majority of new Lamborghinis leave the factory with at least some custom detail, whether it’s a custom color, sewing pattern, or interior material.
Customers work directly with Ad Personam specialists and Lamborghini’s Centro Stile design team to choose from a color palette that now exceeds 400 shades, along with custom combinations of embroidery, stitching and trim that go far beyond selecting options from a list. Even on a standard Temerario, Ad Personam offers wheels in three designs: cast, forged and carbon, along with carbon fiber trim for the front splitter, mirror caps and steering wheel.
The Temerario Ad Personam takes this same idea and takes it further, exchanging factory options for a project built around a specific vision. It represents the other end of the spectrum, for all intents and purposes, as a fully bespoke project, built in the same way that a tailor works with one client at a time rather than on a production line (McLaren’s MSO, Rolls-Royce Bespoke and Bentley Mulliner Division have similar objectives to those of Lamborghini’s Ad Personam).
The custom work is especially evident in the seats. The standard Temerario comes with 18-way adjustable, heated and ventilated seats, available in a wide range of colors and four stitching patterns, more configurations than any seat Lamborghini has offered before. In the Ad Personam duo, those same seats feature Gessato inserts with matching leather, turning a factory option into a one-of-a-kind piece built specifically for its owner.
The power under the wool.
Beneath the tailoring, the Temerario remains Lamborghini’s first. The 4.0-liter twin-turbo V8 was built entirely in Sant’Agata Bolognese and spins up to 10,000 rpm, generating 789 horsepower on its own between 9,000 and 9,750 rpm. Add three electric motors and total system power increases to 907 horsepower.
That combination gets the Temerario from 0 to 62 mph in 2.7 seconds and 0 to 124 mph in 7.1 seconds, with a top speed of more than 210 mph.
The car rides on a new aluminum space chassis that Lamborghini says is more than 20 percent stiffer than that of the outgoing Huracán. It gives the Ad Personam duo the same track-ready foundation as any other Daredevil, simply wrapped in a cockpit that looks like it was cut from cloth rather than carbon fiber, or anything else.
