Nada rejects market exit rumors, insists global operations remain active

OnePlus recently confirmed It would be abandoning North America and Europe. A new report claims that OnePlus won’t be the only phone company looking to reduce its footprint this year. The report alleges that London-based manufacturer Nothing plans to exit 12 markets. Now the company’s co-founder has come forward and strongly denies the claims made in the report.

Nothing co-founder Akis Evangelidis has taken to X (formerly Twitter) to respond to the report in question. Evangelidis calls the report “FAKE NEWS” and adds that they will not close any markets. The executive explains that the company is immersed in a “reorganization of our teams to prepare for our next phase of growth.”

Regarding reports of layoffs, Evangelidis states that Nothing is “introducing dedicated business units, including a native AI business unit, and consolidating individual countries into regional hubs to operate much more efficiently.” He says these changes have impacted certain positions, but “the reported numbers are greatly exaggerated.” According to the co-founder, he is unable to share further details about the layoffs due to regulatory compliance and ongoing local consultation processes.

The report also alleges that Nothing Phone 4b shipped approximately 20,000 units worldwide since its launch. Evangelidis claims that this is incorrect and clarifies that the Phone 4b sold 29,537 units on the first day alone. According to the executive, this was enough for the Phone 4b to break records in its price segment.