There was an undercurrent present in Samsung’s latest Unpacked keynote. Not one of progress or triumph, but something that seemed a little scary. After seven years, the foldable market is about to enter uncharted territory, and frankly, I’m not sure Samsung’s Galaxy Z Fold 8 series can hold its own.
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Samsung and Apple have battled for decades, trading places as the world’s best-selling smartphone brands. But in the foldable space, Samsung has advanced unopposed for the better part of a decade, and now Apple is finally ready to step in. The first foldable iPhone is coming and you can feel the tension in the air.
The Fold 8 series is not subtle in acknowledging the first foldable iPhone. between a and Samsung did not hesitate to try to beat Apple in marketing.
“Does Apple make one?” is perhaps one of the most common responses to someone experiencing a crease for the first time, so there will be a lot of eyes on what the company offers, most of whom have never even considered an Android phone.
That’s why I have a little trouble following Samsung’s manual. Samsung is the market leader in foldable products, the company that made this technology a reality in the first place. And now we’re back to business as usual: “What is Apple doing?”
Don’t get me wrong, I’m glad Samsung is diversifying. He Galaxy Z Fold 8The new shape is lovely and very refreshing in what has been a stagnant market, but that’s the problem. After a few generations, it’s ridiculous that foldables have already comenzó a estancarse. We certainly won’t have conventional triptychs anytime soon, but perhaps we could have tried a couple more ideas.
The other thing about Samsung’s move here is that it seems like the company simply wants to position itself as if it was right all along. By calling its existing form factor “Ultra” and introducing this new shape as a standard offering, it is rewriting history by making it seem like the taller screen is the “right” one. I have yet to decide which one is really the best, but it could be either if I’m honest.
Consider this the ramblings of a somewhat optimistic but still cautious folding fan about its future. Apple’s entry will certainly lend a lot of credibility to the form factor, but it’s pretty crazy that, with so much advantage, every Android brand seems I was just waiting for Apple to come out with something new to copy. This is especially true when you’ve already seen companies like OPPO and Google try and abandon the same design.
Our Galaxy Z Fold 8 review is in progress. Stay tuned for more information and if you want to purchase, pre-orders are open.
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The rest of Samsung unpacked
Beyond the new shape of the Galaxy Z Fold 8, other announcements this week include the Galaxy Z Fold 8 Ultra, Flip 8, Watch 9, and Watch Ultra 2. These devices bring Samsung’s version of Android 17 to a stable release, feature updated tech including silicon-carbon batteries, and more.
Android XR also caught the eye this week, with a closer look at the first glasses from Samsung and Google. Warby Parker and Gentle Monster styles were on display, with details on features and privacy lighting also confirmed.
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