Epson’s latest projector makes an even stronger case for ditching the TV

Ultra-short throw projectors continue to invade more and more living rooms, and Epson’s latest launch is another attempt to replace your TV. Today, the company announced the Lifestudio Grand Plus, a new flagship laser projector from UST that builds on Epson’s existing Lifestudio line.

On paper, the Grand Plus looks similar to the base model introduced in late 2024. Both can sit on the average user’s existing TV stand and project images just a few centimeters away. Both use 4K PRO-UHD pixel shifting along with a 3-chip 3LCD laser system and support HDR10 content. However, Epson is positioning the Plus model as a true all-in-one TV replacement. The device increases the brightness to 4,000 lumens, an increase from 3,600 on the previous model. It also extends its projection range up to 150 inches from 120, for a wider, more immersive viewing experience.

To the same end, the new projector also includes a built-in 2.1-channel Sound by Bose speaker system, again like the previous generation. The built-in sound system allows the projector to function as a standalone setup, theoretically making it an easier option to integrate into a living space where a TV traditionally reigns supreme. The Grand Plus is among the first projectors to ship with Google TV and Gemini, although Epson has already confirmed that AI features will roll out to other Lifestudio models later in 2026. It still includes the same built-in streaming apps and voice controls, but the addition of Gemini points to a more AI-driven approach to navigation and discovery. Epson had previously noted this update to the Lifestudio line during CES.

UST projectors are increasingly positioned as alternatives to traditional televisions, especially as screen sizes continue to exceed 100 inches. The Lifestudio Grand Plus is priced at $3,799.99 and will be available in black and white finishes. It joins, rather than replaces, the existing Lifestudio Grand, which is still available for $2,699.