Edgar Cervantes / Android Authority
TL;DR
- T-Mobile was criticized for its marketing practices last year, although the National Advertising Division ultimately ruled in favor of its competition.
- T-Mobile attempted to file its own countercomplaints against Verizon’s marketing practices.
- The NAD has now ruled in favor of Verizon, determining that Verizon’s promotions do not cross the same lines as some of the complaints previously alleged against T-Mobile.
Last year, AT&T and Verizon went after T-Mobile over perceived false advertising in how it markets some of its promotions. In the end, the neutral National Advertising Division sided with T-Mobile’s competitors on many issues..
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T-Mobile especially went after Verizon, claiming that its own $25 for 4 lines promotion did not clearly state that the promotion is limited to just 36 months. After asking the NAD to expedite the matter, the division ruled in favor of Verizon.
The NAD determined that Verizon’s offer does not cross any lines because it is not a short-term teaser offer that immediately locks customers out of service after just a few months. Furthermore, it reasons that the three-year price guarantee “aligns with consumers’ reasonable expectations that wireless rates can be adjusted over the long term.”
Ultimately, this is just another chapter in the internal carrier wars. What does this mean for customers specifically? Not much, honestly.
Still, the ruling is likely a positive for customers in the long run, as it means T-Mobile has stronger competition than it would have if Verizon had been pressured to change its most popular promotion. Greater competition only leads to better promotions in the long run.
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