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Mefacing says it has removed more than 159 million fraudulent ads and removed 10.9 million fraudulent accounts on Facebook and instagram. The company is also launching new anti-scam tools today on Instagram, Facebook and WhatsApp. Its goal is to alert you to the three most common scam tactics used…
Scamming is big business and a major problem on all Meta platforms. The company says which removed more than 159 million fraudulent ads last year and removed 10.9 million accounts on Facebook and Instagram used by scam gangs.
Meta now uses artificial intelligence tools to help detect scams.
Scammers use subtle tricks and deceptive frames that are difficult to detect with traditional detection systems. Our experts and anti-scam specialists have created advanced AI systems that can analyze multiple signals, such as text, images, and surrounding context, to detect a broader range of more sophisticated scam patterns faster and at scale.
These efforts focus on detecting two main things:
Meta will also display alerts designed to highlight activity that has not been positively identified as a scam but is showing some potential warning signs.
Any Facebook user will be aware of fake friend requests. Sometimes these are completely random, but they also include cloning genuine accounts of your existing friends. Scammers hope you think you weren’t already friends with the person or have opened a new account.
Meta says it will now alert you to account requests without many mutual friends, people who appear to be based in a different country, and those who joined Facebook very recently.
On WhatsApp, an increasingly common scam is trying to persuade you to link your account to a new device. The messaging app will now highlight the country the device is located in and make it clear that you are granting access to all your messages, as well as allowing someone to impersonate you.
Finally, Facebook Messenger now aims to detect signs of common scams, such as fake job offers. The app will alert you if it looks suspicious and invite you to activate an AI scam check.
Image: 9to5Mac/Meta/James Lee
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