The use of generative. AI in game development has been a pretty hot topic since the AI The boom has begun and publishers and studios have experimented with the technology.
There’s been a lot of discussion about how AI could streamline the development process, but speaking in a new interview with The expansion passformer Microsoft games and xbox Vice President Ed Fries says “there’s even more potential” in how AI could impact gameplay and design.
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In the midst of that process, many members of the broader gaming community are fiercely opposed to AI, and that resistance is fueled by the appearance of jarring “AI slop” art in games as crimson desert as well as NVIDIA’s extremely controversial DLSS 5 technology. Fries, however, believes that AI will become a permanent fixture in game development, regardless of public opinion, and says that it is already being used in many different ways.
“I would say that virtually every gaming team is already doing it. And AI is being integrated in so many ways that it would be impossible not to use it,” he said. “So now it’s built into Photoshop. You have an artist, they’re drawing something, they want to take this character and move them to a different part of the scene. They’ll fill in where that character was, guess what? That’s generative AI filling in where that character was.”
“Even Microsoft Paint now has something called ‘Generative Erase.’ It’s like the simplest program on your machine, (and) it now has AI erase built in,” Fries added. “AI will be integrated into everything. There will no longer be a line between ‘AI’ and ‘non-AI’. It will simply be smarter software that solves people’s problems better.”
Ultimately, despite Rising costs that have raised the price of almost everything.I think Fries is right in saying that the genie is out of the bottle and that AI is here to stay at least in some ability to advance.
My hope, however, is that the industry finds ways to integrate AI ethically and responsibly, and use it in ways that optimize workflows and support the people who create games, rather than in ways that replace them, replace human creativity, and steal the work of others to boost the results generated. Only time will tell.
💬 Do you agree with Ed Fries?
The use of generative AI has certainly become a big topic in the gaming industry, and the debate has intensified in recent months as more and more games integrate it more directly.
I’d like to hear from you: do you agree with Ed Fries that AI will inevitably become a central part of game development, or do you think its projected importance is being overestimated? Let me know in the comments and vote in our poll too.
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