What you need to know
- YouTube Premium prices in the US will increase on individual, family and student plans starting next month.
- The individual plan increases to $15.99/month, while the family plan increases to $26.99/month.
- The price increase comes as YouTube shows more ads to free users and cracks down on ad blockers.
Google has started reporting youtube premium subscribers in the US will be raising subscription prices starting next month, and the change isn’t exactly small.
Multiple reports on reddit (through Piunikaweb) suggest that users have started receiving official emails from Google about the price increase. In these emails, Google highlights the benefits of youtube premiumsuch as ad-free viewing, background playback and offline downloads, before confirming that the new price will come into effect next month.
According to these reports, the individual plan is going up from $13.99 to $15.99 per month. The annual plan also increases from $139.99 to $159.99. Family plans are seeing a bigger jump, going from $22.99/month to $26.99/monthwhile the student plan increases from $7.99 to $8.99 per month.
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No, it’s not happening. I just canceled my premium, which is already quite expensive. A multi-million dollar company that acts like it’s bankrupt or something. of r/youtube
Interestingly, YouTube has yet to make any formal announcement via a press release. Instead, it quietly started notifying users via email and did not clearly explain why prices are going up this time.
He The last price increase occurred in July 2023.when the individual plan went from $11.99 to $13.99 per month. This latest increase follows a similar $2 increase pattern, now bringing it to $15.99 per month.
What makes this more notable is the timing. In recent months, YouTube has been more aggressive with ads for non-paying users and has also been cracking down on ad blockers. And now, even paying subscribers are seeing a price increase without much warning, which might not sit well with many users.
Android Central’s opinion
Another price increase, and this one seems harder to justify. YouTube Premium is excellent; In fact, it’s a service I happily pay for, but it’s slowly becoming “too expensive for what it offers.” Hoping Google adds more meaningful features to justify the increase (and not just things like the Ask Videos Feature).
