Netflix may have paid $600 million for Ben Affleck’s artificial intelligence startup

Last week, Netflix announced the acquisition of InterPositive, an artificial intelligence company co-founded by Ben Affleck that helps filmmakers edit footage in post-production.

This deal could be worth up to $600 million. according to Bloombergwhich will potentially place it among the largest acquisitions in the history of the streaming giant. The most Netflix has paid for a single acquisition was approximately $700 million for the Roald Dahl Story Company.

While Netflix has not publicly confirmed the details, sources tell Bloomberg that the actual cash payment may be less, and that InterPositive owners are eligible for additional payments tied to specific performance goals.

InterPositive creates tools that help filmmakers work more efficiently in post-production (addressing continuity issues or improving scenes, for example), but it doesn’t generate new content or use images without permission.

This acquisition fits with Netflix’s broader push to integrate AI into content production. The company has already Used Generative AI in his original shows and films, even to create a building collapse scene in the Argentine series “El Eternauta.”

Rivals are moving in the same direction. Amazon is building internal AI teams for film and television projects, while disney has reached an agreement with OpenAI.

Not everyone agrees. Film industry workers have raised concerns about potential job losses and whether AI companies are compensating creators fairly for training data.