Samsung explains why it won’t make small phones and more on Reddit AMA

Samsung introduced Galaxy AI with the Galaxy S24 series and each new Galaxy S release since then has introduced new features. These new features have been slowly reaching older flagshipsbut everyone seems to still be struggling with its usefulness. Samsung recently held an Ask Me Anything (AMA) on Reddit, and the responses give us insight into Samsung’s vision for the future of Galaxy AI, as well as more of the company’s thoughts on its recent flagships.

Samsung UK vice president of product and marketing for mobile experience Annika Bizon held an AMA at the Samsung UK Reddit Subforum more than a week ago, but recently started answering some interesting questions, as discovered Android Police.

Reddit user paulbrock2 He asked how the company supports customers who don’t want AI on their devices, and the company responded that they wanted their AI to be “as easy and effortless as possible.” Galaxy AI features must be enabled in Galaxy AI settings during device setup, and users can also choose which AI features to keep on or off. If users want to run a Samsung device without AI features, Samsung says that is a completely valid way to use it and supports it.

When the Reddit user Crispy PotatoToteBag said they couldn’t find a niche where AI was “more than just a burden,” Samsung’s advice for people struggling to explore new ways to be more productive with AI is to “start with one feature and let it do something for you.”

Once the AI ​​gains your trust in one area, you start to notice where else it could help you instead of where it’s just there. Your phone should work for you, not the other way around.

For users who are understandably very wary of AI, Samsung notes that Galaxy AI features are completely under the user’s control, as they can be turned on and off. The company believes that the time when AI will truly succeed is when it becomes so functional that it becomes invisible.

We like to think it will be like the electricity that powers your home… something you depend on without even thinking about it. You just hope for it and it will be really useful for everything you do in your life. It should feel effortless but, most importantly, under your control.

Beyond Galaxy AI, Bizon also helped market the Galaxy S26 Ultra through its answers. When the Reddit user remykill When asked how they can sell on the S26 Ultra instead of the S25 Ultra in three sentences, Bizon highlighted the improved ProVisual Engine, faster charging, and new privacy screen.

There are many more comments praising the privacy display and while it is truly a great feature, comes with compensationsso keep in mind.

Interestingly, Reddit user square_cosine asked why Samsung no longer makes small phones, and the company responded by saying that the screen size has been driven by what most users want to do on their devices. Most users use their phones for almost everything and therefore benefit from a larger screen. For users who want a compact phone, Samsung highlights the Galaxy Z Flip range for its best-of-both-worlds approach.

Samsung is clearly betting big on the idea that AI will eventually earn our trust by becoming indispensable but unnoticed. For now, the company is content to let users lead the way, whether that means adopting a more productive AI-powered workflow or turning off features entirely and sticking to the traditional smartphone experience. We hope the company takes action based on consumer data in this space, rather than moving ahead with AI features just because everyone calls it the “future” and does the same thing.