Disney+ adds 'Verts' with vertical movie clips and more

As short-form vertical videos continue to dominate the internet, Disney+ is now adding its own take on the trend with the addition of “Verts,” and more are in the works.

disney announced that starting today, the Disney+ app in the US will add a tab for “Verts,” a short-form vertical video that includes movie clips and trailers.

“Verts” are positioned as a discovery tool, with the ability to access the actual movie or TV show, as well as add those titles to your watchlist. Disney says:

With a tap on the new Verts icon in the navigation bar on mobile devices, users enter a vertical video stream and can swipe through a sequence of scenes and moments from movies and shows on Disney+, seamlessly adding them to their Watchlist or jumping directly to playback.

Disney adds that an “advanced algorithm” will tailor streaming video to your preferences and interests, though it only leverages content from Disney+, Hulu, and ESPN.

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However, from the looks of it, this is far from the scope of vertical video on Disney+. Disney explains that this is “the first scene of the first episode of a multi-season series,” with more vertical video efforts in the works.

“Verts” are now rolling out to the Disney+ apps on Android and iOS.