Oura sees a gap in women’s health, implements contraceptive support and more


What you need to know

  • Oura announced two major features on the way in a May 6 update that will focus on women’s health: hormonal contraceptive support and Menopause Insights.
  • Contraceptive support will build on a woman’s chosen contraceptive method to show how it could affect her baseline, while Menopause Insights focuses on symptoms and personalized help.
  • Oura’s partnership with Vida Health was introduced in April, helping users understand important cardiovascular changes.

Oura kicks off May with a feature update that offers two women’s health-focused tools to take the guesswork out of hormonal health.

This morning (May 1), Oura announced (via BusinessWire) that hormonal birth control support and Menopause Insights are coming to your app soon. Holly Shelton, Chief Product Officer at Oura, highlighted the catalyst behind this update, stating, “Hormonal health has been treated as an afterthought in both medicine and technology for decades.” The company is looking to solve this by adding birth control support to Oura’s pre-existing Cycle Insights.

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