According to the New York TimesIf you purchased an iPhone 16 or certain iPhone 15 between June 2024 and March 2025, you may soon be eligible to receive a check for up to $95 per device as part of a class action lawsuit related to Apple Intelligence and Siri. The allegedly defective Apple Intelligence features that were part of the lawsuit originally shipped on iPhone 15 Pro and Pro Max in June 2024. The Apple Intelligence native The iPhone 16 line shipped later that year.
On Tuesday, Apple settled lawsuits in U.S. District Court in San Jose, California, over alleged false advertising. The lawsuit argued that Apple led consumers to believe that the Apple Intelligence feature set was more capable than it actually was. The total amount of the agreement, which is still awaiting approval by a judge, is $250 million.
Apple maintains it did nothing wrong. Marni Goldberg, an Apple spokesperson, gave a statement to the Times, stating that since “the launch of Apple Intelligence,” Apple has “introduced dozens of features in many languages that are integrated into Apple platforms” and that the company had “resolved this matter to remain focused on doing what we do best, delivering the most innovative products and services to our users.”
This demand was “Consequences”, according to Axiosfrom Apple’s recognition last year that AI updates for Siri would not be released as planned. TO statement to Daring Fireball at the time said Apple had “been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps,” but added: “It will take us longer than we thought to deliver these features and we anticipate rolling them out next year.”
The next day, it was reported that Apple had released a now famous ad starring Bella Ramsey:
The announcement is a good summary of the “more personal” concept of Siri that has not yet materialized. We see Ramsey notice a person whose name they know they should know, so they quickly ask Siri “the name of the guy I met a couple of months ago at Cafe Grenel?” It is up to the viewer to assume that this improved version of Siri is capable of using this message to call up, for example, an email and generate the correct response. He immediately responds, “You met Zac Wingate at Café Grenel a couple of months ago.”
To put this class action settlement in context, Apple had been fighting mightily with Siri since, deservedly or not, ChatGPT created new consumer expectations for an AI-powered assistant. “AI is what most investors are really excited about. Almost all of the momentum in the overall market is driven by AI,” said a portfolio manager named Brian Mulberry. told the Wall Street Journal in February 2024. Mulberry lamented that “Apple hasn’t really made a big splash in the AI space yet.”
Therefore, the launch of Apple Intelligence was perceived to be late, but also apparently too early, given that it was sued and ended up settling for $250 million. in a interview with TechRadar last year After the smoke cleared around Siri’s poor performance, Apple software chief Craig Federighi explained that the company was working on a “version 2” of the new Siri that would work in all the personalized ways consumers had come to expect, but that Apple was no longer publicly offering a speculative release schedule for that version.
