A few days ago, Asha Sharma, CEO of Xbox, posted a seemingly innocent poll on X/Twitter: Should it be Xbox or XBOX? I say apparently innocent because the results have already been implemented and Xbox has officially changed its name on social media to the loud and proud XBOX. All caps, all the time.
Will I write XBOX in all my articles in the future? At all. I reject the font completely, mainly because I don’t want to sound like a grandma on Facebook who accidentally hit caps lock and doesn’t know HOW TO TURN IT OFF. But there is another reason: this is clearly a marketing trick, and a very clever one at that.
A new era of XBOX? Well, almost.
The change itself is not official, Xbox will not be “XBOX” in all legal documentation in the future. They simply changed their X/Twitter username to XBOX, after 65% of respondents in the controversial survey answered that way.
This is the full extent of the change so far, but it’s incredibly clever engagement bait and it’s nice to see Xbox having fun with its community.
the amount of reddit The social media threads, articles, and impressions generated from this simple case change are quite a sight to behold, but it means more to fans than that.
Many see the move to XBOX as the more optimistic approach they want from Xbox, something that was arguably lacking under previous leadership in recent years.
The all-caps motif also dates back to the brand’s bold early days. And with this year marking Xbox’s 25th anniversary, what better time for fans to proudly shout their love for XBOX? Some users have gone so far as to demand that the console literally shout “XBOX!” View them upon boot up as an old school SEGA game. Personally, I’m not sure how far Sharma is willing to take this caps-lock attitude, but for now, fans are definitely listening and appreciating the new tone.
What do you think of XBOX? Let us know in the comments!
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