Goal has introduced incognito chat with Meta AIa new way to WhatsApp and the Meta AI app that offers private conversations, which the company says no one, including Meta, can access. The feature is based on WhatsApp’s private processing technology and will be rolled out gradually over the coming months. A specific release date has not yet been announced.
This announcement comes a week later Meta removed end-to-end encryption of regular Instagram direct messages on May 8, prompting criticism over user privacy. Incognito chat differs from traditional messaging by applying a different model specifically to AI interactions rather than person-to-person conversations.
How Meta Incognito Chat Uses Private Processing to Protect AI Conversations
Incognito Chat offers a private and temporary conversation between the user and Meta AI. Messages are processed in a secure environment that Meta claims it cannot access. Conversations are not stored and messages automatically disappear after the conversation ends.
Meta notes that this is different from incognito modes in other AI apps, which often still allow the provider to see incoming questions and outgoing answers. According to Meta, incognito chat is designed so that not even Meta can read the messages.
Meta has announced an upcoming side chat feature for WhatsApp, which will also be protected by private processing. Side Chat is intended to offer private AI assistance within an ongoing WhatsApp conversation without interrupting the chat or exposing its content to AI in an unsafe way.
Both incognito chat and side chat will be gradually rolled out to WhatsApp and the Meta AI app. Meta has published a white paper explaining how Private Processing handles AI conversations, available through its AI documentation.
The company has not specified whether incognito chat will be launched globally or in select regions first, or if the same private processing method will be applied to other meta-platforms.
