Meta launches ‘Plus’ plans for Instagram, Facebook and WhatsApp

Meta is launching several new paid subscription plans for several of its services. The company announced new Facebook Plus, Instagram Plus and WhatsApp Plus plans that add more features to each app. It is also testing paid subscriptions for Meta AI.

As reported by TechCrunchMeta Head of Product Naomi Gleit announced the new offerings in a video published this afternoon. Gleit doesn’t go into details about pricing, but TechCrunchThe report says plans for Meta’s individual apps cost between $3 and $4 per month, while the company will test AI plans that cost between $8 and $20 per month.

Instagram Plus and Facebook Plus will each cost $4 a month in the United States. According to the report, subscriptions will be aimed at power users, allowing subscribers more granular control over who sees which of their content, as well as a better view of who their posts reach. The $3 WhatsApp Plus plan “focuses on personalization and messaging,” with additional themes, exclusive stickers, and more spaces for pinned conversations.

These plans will not replace Meta’s Verified program, which offers identity verification and phishing protection (among other features) for between $15 and $500 per month.

In Singapore, Guatemala and Bolivia, Meta AI will begin testing plans called Meta One Plus and Meta One Premium next month. The two plans, which will reportedly cost $8 and $20 per month in the US, respectively, apparently come with the same features, although the Premium offering features higher usage limits. The basic functionality of Meta AI will remain free for now.

Later this week, Meta also plans to launch public tests for two additional Meta One plans, Essential and Advanced, in some markets outside the U.S. The plans appear designed for profiles looking to build influence and include both Verified status and exclusive features to help grow audiences.