Adobe adds its AI assistant to Premiere, Illustrator and InDesign

Adobe is updating its Firefly AI assistant with new features and adding it to Premiere, Illustrator, InDesign, and Frame.io.

The company has given the assistant new skills to create brand kits, product videos and storyboards. Additionally, the Firefly app now allows users to save anything they’ve created as an item that can be used across projects.

In Premiere, users can use the AI ​​assistant to sort assets into bins, batch rename clips, identify interview questions, and add bookmarks. And in Illustrator, the wizard can do things like rearrange layers in a document or check for missing fonts.

Firefly can now be used with express, Photoshopand Acrobatand is supported by ChatGPT, Claude and Copilot. Adobe said it plans to add support for Google Gemini and Slack soon.

Firefly Updates

Adobe is slowly transforming Firefly to be more and more like Canva, at least when it comes to AI features, loading the application with artificial intelligence tools which can generate images, videos and storyboards. The company is now adding a new feature called Items that can save AI-generated characters, objects, and locations for later use.

Firefly also gets a Projects feature that can store existing assets in one place and share context. This could be useful for teams creating a series of videos or brand campaigns. Both features are currently available in a private beta.

The company said users can now describe a brand and its style, or upload existing material, into Firefly to have it generate a brand kit, complete with logos, brand identity and color palettes, or even generate product videos from photographs. Users can also create storyboards to create videos.

Adobe is working hard to add AI to all of its apps, and it’s We are also working on an AI assistant that can work across all your apps.. The idea is to use AI to automate some of the use of tools within your applications that previously required multiple steps.