Samsung Electronics are being implemented ChatGPT Enterprise vs Codex to all employees in Korea, as well as the global workforce in its Device eXperience division.
Open AI calls this one of its biggest business launches yet. The implementation deepens Samsung’s collaboration with OpenAI, expanding from AI infrastructure to workforce-level AI integration.
What Samsung employees get with ChatGPT Enterprise and Codex, and how fast Codex is growing
ChatGPT Enterprise offers Samsung employees access to OpenAI models for various knowledge tasks, such as searching and analyzing information, writing documents, developing ideas, and interpreting data.
It features data protection, user and access management, and security controls, allowing Samsung staff to use OpenAI tools within their existing security policies and governance framework. Besides,
Codex provides software development tools for writing, reviewing, and debugging code. The platform is also aimed at non-technical users, helping them turn ideas into working software, internal tools, websites and automated workflows.
Codex was initially launched as a tool for developers, but has since expanded its reach to include a variety of business applications.
OpenAI reports that more than 5 million users now use Codex weekly for technical and non-technical tasks. In Korea alone, Codex’s weekly active users have increased nearly 800 percent since February 1, 2026.
The growing adoption of Codex is part of a broader trend of companies turning to AI coding tools. It faces competition from products like GitHub Copilot, Anthropic’s Claude Code, and Cursor, which was recently acquired by SpaceX for $60 billion.
Why this release is important and how Korea is adopting OpenAI tools
Samsung’s recent launch signals a company-wide commitment to integrating AI, going beyond limited teams or experimental pilots.
Harrison Kim, CEO of OpenAI Korea, noted that Samsung Electronics, a global technology and manufacturing leader, sees AI not just as a tool for certain teams, but as a core platform to improve the way employees work and innovate around the world.
For OpenAI, this deal expands its larger customer base in South Korea and deepens its relationship with Samsung beyond infrastructure provision. Samsung Electronics is already providing advanced memory semiconductors to OpenAI for its next-generation AI infrastructure.
Samsung’s deployment is part of a broader trend of OpenAI adoption in Korea:
- Seoul National University recently began offering ChatGPT Edu to its 47,000 students, faculty and staff as part of its move toward an AI-centric campus.
- Kakao has integrated ChatGPT into KakaoTalk group chats, allowing users to ask questions and get answers within the popular Korean messaging app. Several other companies, including
- LG Electronics, LG Uplus, LG CNS, GS E&C, Samsung SDS, TVING, Krafton, Toss, MUSINSA, Korea Zinc, Nexen Tire and HanaTour also use ChatGPT Enterprise, OpenAI API or Codex.
Limitations, privacy protections and who has access at Samsung
ChatGPT Enterprise offers data protection features that prevent customer data from being used to train OpenAI models by default.
Samsung’s implementation will direct employee interactions through these protections, addressing concerns that led Samsung to restrict the use of generative AI after a data breach in 2023.
The launch in Korea means that all Samsung Electronics employees in the country will have access. The implementation of the DX division extends globally, including employees in several countries.
Samsung has not specified whether divisions outside of DX, such as the Device Solutions chip business, will gain similar access. The rollout is currently active and OpenAI has not announced specific plans for further expansion of the partnership.
