Goal has presented for the first time a new range of smart glasses under its own brand. the meta glasses, Developed in collaboration with EssilorLuxottica, it starts at $299, which is $80 less than the base Ray-Ban Meta model. The line offers three designs in a variety of 26 sizes and colors. Orders are now available.
These glasses are the first to come with Meta’s new AI assistant, Muse Spark, pre-installed. spark muse It is also being rolled out to existing Ray-Ban Meta and Oakley Meta eyewear in the US and Canada.
What’s in the Meta Glasses range and what can Muse Spark do?
There are three form factors for Meta Glasses.
- The Meta Adventurer features a standard rectangular frame, while the
- The Fury offers a bolder square frame. He
- Kylie’s Meta Glasses have a slim oval frame and were designed in collaboration with Kylie Jenner.
All three models include key features found in previous Ray-Ban and Oakley Meta products. These include a dedicated button to summon the AI assistant, open speakers, a microphone, and over eight hours of battery life.
The $299 starting price makes Meta’s smart glasses more affordable, expanding the market beyond the higher-priced Ray-Ban and Oakley lines.
Muse Spark is Meta’s new multi-modal AI assistant. It can answer questions via voice, interpret what the glasses’ camera sees in real time, and coordinate multiple AI agents to help with scheduling and planning.
A companion app makes Muse Spark accessible on smartphones, expanding its reach beyond wearable devices. The smartphone version puts Muse Spark in direct competition with services like OpenAI ChatGPTanthropic claudiusGemini from Google and Grok from xAI.
Upcoming software updates and privacy concerns
Meta announced several upcoming updates to its smart glasses platform. These include a new dynamic photo mode that automatically captures multiple frames and suggests the best shot, while giving users the option to select their preferred image.
The glasses also feature screen-free turn-by-turn navigation for pedestrians. Additionally, live translation will be expanded to support 14 new languages, including Japanese, Mandarin, Hindi, and Korean, increasing the total number of supported languages to 20.
The features are expected to roll out in the coming weeks, although no specific dates have been provided.
Smart glasses remain a controversial topic. Concerns about the privacy of wearable devices with recording capabilities have been present since Google Glass came out in 2013. Recently, there have been reports of camera-equipped glasses being used to cheat in classrooms and courtrooms.
Meta’s smart glasses initiatives have also faced criticism over how user data is managed. AI trainers reportedly had to review private moments captured by the glasses, and an internal monitoring program for AI training at Meta was stopped after sensitive data was exposed.
People considering Meta Glasses should be aware that the built-in camera and microphone collect data that could be used to train Meta’s AI models, depending on the user’s privacy settings. It is advisable to review the privacy options in the Meta app before using the glasses.
What this means for the smart glasses market
The launch of Meta Glasses comes at a time when the smart glasses market continues to grow, although it remains competitive. Apple is reportedly testing four different frame designs for screenless smart glasses after disappointing sales of the Vision Pro.
A possible reveal could occur in late 2026, with a commercial launch planned for 2027. Meanwhile, Snap recently introduced its Specs AR glasses priced at $2,195, positioning the product at a higher level.
Meta’s pricing strategy includes entry-level Meta Glasses at $299, which undercuts Apple’s expected price and is significantly lower than Snap’s premium offering.
This lower price, combined with the new Muse Spark assistant, positions Meta to reach a broader customer base for its smart glasses.
Meta Glasses are now available to order through the Meta website. However, shipping times and availability outside the US have not been specified.
