indian startup Rocket The bet is that the next big opportunity is the pre-vibe coding part: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies.
The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product creation and competitive intelligence in a single workflow. The platform generates detailed product strategy documents, including pricing, unit economics, and marketing recommendations.
As AI-based coding tools proliferate, from platforms like Cursor, Repeatand Gentle to features like Claude Code and Codex — writing code has become much easier and faster. “Everyone can build code now… it’s become a commodity. But what to build is something everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.”
TechCrunch briefly tested Rocket’s platform before its launch and found that it generated product requirements documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which focus heavily on features and execution.
However, some of the analyzes appeared to be synthesized from existing data (combining known pricing models, user behavior patterns, and competitive insights) rather than based on independently verifiable information. This suggests that users may still need to validate the results before making trading decisions. Virani said the platform can offer human support when users encounter problems.
The product can also track competitors, including changes to their websites and traffic trends. Rocket relies on more than 1,000 data sources for its analysis, including Meta ad libraries, the Similarweb API and its own trackers, Virani said.
Rocket subscription plans range from $25 per month to build apps to $250 for strategy and research capabilities, and up to $350 for the full platform, including competitive intelligence.
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The $250 plan can generate two or three “McKinsey-grade” research reports along with product creation, Virani told TechCrunch, positioning its top-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work.
Rocket raised a $15 million seed round in September from Accel, Salesforce Ventures and Together Fund. Since then, the startup says it has grown from 400,000 to more than 1.5 million users in 180 countries. It also reported average annualized revenue per user in the range of ~$4,000, although it did not disclose detailed paying customer numbers. The startup said it operates with gross margins above 50% and that between 20% and 30% of its customers are small and medium-sized businesses.
Rocket has a team of 57 employees and is headquartered in Surat and operations in Palo Alto.
