Picsart Now Lets Creators ‘Hire’ AI Assistants Through Agent Marketplace

Picsart, the AI-powered design platform, is launching a I have an agent Marketplace, which allows creators to “hire” AI assistants to help them with specific tasks, such as resizing and remixing social content, or editing product photos in Shopify.

With over 130 million users worldwide who belong to Generation Z, Picsart is like a more advanced Canva for social media managers and content creators. The company reached unicorn status in the middle of rise of the creative economy in 2021, but has remained relevant by continuing to improve its AI-powered products to serve today’s market.

It is a good time for Picsart to launch said market, since viral projects like open claw have driven industry demand for AI chatbot agents that can make requests like a personal assistant.

“Creators have been stuck as operators of every workflow: the doer, not the decider,” Hovhannes Avoyan, founder and CEO of Picsart, said in a statement. “Our agents change that relationship: you set the direction, the agent makes a plan using real data, you approve it and execute it.

Picsart says it will introduce more specialized agents each week, but to start, creators can work with four different agents: Flair, Resize Pro, Remix, and Swap.

Agent Flair is perhaps the most sophisticated of the bunch and integrates with Shopify to act as an assistant for online store owners. The agent analyzes market trends to make recommendations on how a store could improve, such as suggesting you edit product photos to make them look more consistent. In a future update, Flair will be able to run A/B tests and identify underperforming products to proactively offer recommendations on how a creator can improve their sales.

The Resize Pro agent can resize images and videos to recommended dimensions on several different platforms, but uses AI to generatively extend the frame if the original media is not suitable for a given size. The AI ​​will supposedly ensure that resized images appear to have been intentionally composed and not simply cropped at random.

The Remix agent invites the creator to describe a style, such as “vintage film,” “watercolor,” or “cyberpunk,” and edit an existing photo library to fit that theme, while the agent feature allows users to change photo backgrounds in bulk.

For an agent like Flair, who is supposed to work behind the scenes asynchronously to analyze store data, it will be especially useful if users can chat with these agents on WhatsApp or Telegram. Picsart specifically integrates with those apps, as its APIs allow businesses to configure AI chatbots; but as more platforms add similar tools, the functionality could expand.

“As agents expand the messaging apps creators already use, that conversation happens anywhere: at your desk or on the subway,” Avoyan added.

In some cases, AI agents can be problematic, as any LLM-based software has the potential to cause hallucinations and could potentially take actions that the creator did not intend. But Picsart allows users to set “autonomy levels” for agents like Flair, which give the option to request approval from the creator before taking any action. These agents should also be less vulnerable to fast injection attacks than more public-facing agents, assuming Picsart doesn’t deploy agents that interact more directly with customers or the Internet in general.

Like many other AI tools, Picsart offers a free plan with just a few AI credits each week, but users can get significantly more capacity by paying for premium subscriptions, which start at about $10 per month when billed annually. To use an AI agent, you will probably need a paid plan.