As physical media fades, Windows 11 cloud rebuild shows how tech giants should handle user choice


With sony planning to stop making game discs and revoke access to movies and TV shows that people paid forPhysical media is more important than ever. Xbox is considering a disk-to-digital program for Project Helixwhich shows that Microsoft weighs the importance of physical media when making decisions.

But the debate over physical media isn’t really about disks; It’s about control. People want to control the content and devices they have purchased. Microsoft’s newly expanded options for resetting PCs show how it can give consumers choice and control.



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