Google is completely renewing your search experience, and that’s not limited to YouTube. Like the rest of Google, YouTube’s search bar is incorporating artificial intelligence tools like “Ask YouTube,” a feature that’s supposed to give users a more sophisticated search experience.
“With Ask YouTube, you can perform more complex search queries, such as asking for advice on teaching your child to ride a bike or finding creator reviews of comfortable games to play before bed,” the company explained. “You can even ask follow-up questions to continue honing in on what you’re looking for.”
YouTube will compile short and long videos and generate a response.
Premium subscribers in the US on desktop can start using this feature now through YouTube’s optional Premium. offerings to try new tools.
The company also announced that it will add Gemini Omni, Google’s new AI video model, to YouTube Shorts Remix and the YouTube Create app.
“Remix with Omni offers a new way for users to create and build on the imaginations of others,” YouTube wrote in a press release. “The model better understands user intent and creates more consistent and meaningful storytelling, while also handling complex video and audio adjustments behind the scenes.”
Other companies like Goal and OpenAI have had a mixed reception in pushing the use of AI in Shorts. OpenAI even sunset its social app Sora, where users could post and share their AI-generated clips. But YouTube seems to be implementing this in a way that feels a little less front and center.
YouTube is also expanding its similarity detection tool to creators over 18, which is supposed to help prevent creators from being spoofed on other people’s AI content. If a creator sees themselves misrepresented in AI videos, they can request that the video be removed. Since this feature is only now expanding more widely, it remains to be seen how effective it is.
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