Apps like Superhuman and Mimestream have tried to get people to write zero in their inbox on the desktop. Now a new app called With for mobile devices aims to help you check your inbox using Tinder-style swipe cards and voice-based responses.
The app, initially available on iOS, uses Tinder-style cards where, by default, swiping left adds the email to a pile you can address later, and swiping right adds it to the fact (or archived) pile.
The email card “stack” also has a button at the bottom that allows you to press and hold to reply to emails using your voice. When you release the button after speaking, the transcript will appear as a draft. You can review the transcript for errors, make any necessary edits, and then send the email.
Avec said that while apps like Wispr Flow, Willow and Monolouge exist, they are limited by Apple’s APIs and users must install them as a separate keyboard app to work. Meanwhile, Avec has the full context of your email, so it can understand names and apply better edits based on the tone of the email. Because of this context, the email app can also understand your personal email style, the company said.
While managing your inbox, Aved allows you to flag unimportant emails by swiping down on a particular email. The email will learn from what is placed in the unimportant pile and can show it to you in a group instead of forcing you to sort through these emails one by one.
While the card-based interface is Avec’s unique feature, it also offers a simple list-based view.
The app was founded by Jonathan Unikowksi, who previously worked at Replit in a product engineering role. Unikowksi said he was thinking about building tools he would use every day. He explored ideas like creating a browser, but ultimately ended up with email.
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“It’s something that hasn’t changed in twenty-five years,” Unikowksi told TechCrunch during a call. He said Gmail was the last big change in email, which has had long-term impacts on the way email is managed. “It’s a big part of everyone’s life, no matter how much they hate it. And it seemed very clear to me that through a combination of really good design and, of course, judicious use of these new AI tools, we could do much better.”
Avec is not the only one who has this thought process. In addition to Superhuman, apps like Shortwave and Spike I’ve tried different approaches to presenting the email. In the last decade, Basecamp Hey has attempted to “reinvent” email by becoming a new provider, but, as a paid service, it has not reached the same scale as Gmail.
When I asked Unikowksi about choosing mobile over desktop as the first place to launch an email client, he said that platform limitations can strain creativity and that the phone is often where people look at their emails.
“I’m really a big believer in this idea that limitations force creativity, so you can get away with a lot less in an iOS app. On phones, you have a very small screen (compared to the desktop). You don’t have a physical keyboard. So if you’re going to convince someone to install a new app, it has to be really good. And for it to be really good, you have to be extremely inventive,” he said.
The app is currently available in the US and is free to use for Gmail users. Support for Outlook is being worked on. Unikowksi said the company plans to introduce paid tiers at some point, but is still coming up with what features to include within that premium offering.
The company has raised $8.4 million in funding to date from investors including Lightspeed and Haystack, with participation from the likes of Replit CEO Amjad Massad, Replit Chief AI Officer Michele Catasta, Behance co-founder Scott Belsky, and Lenny Rachitsky.
