What you need to know
- Google has confirmed Pixel price increases as the ongoing global RAM shortage continues to drive up hardware costs.
- Recent leaks suggest that the entire Pixel 11 lineup could cost $100 more than the current Pixel 10 series.
- Google says it is making Android more RAM efficient to compensate for lower memory settings without affecting performance.
It’s the season of price increases. Samsung recently price increase across its entire Galaxy Z8 line compared to the previous generation, and now it looks like Google is about to do the same.
In an interview with 9to5GoogleGoogle’s vice president of Devices and Services, Shakil Barkat, confirmed that price increases are reaching pixel phones. While Barkat didn’t go into detail about what we can expect in terms of pricing, he emphasized that Google’s hardware division has been hit hard by a “serious vendor-driven RAM crisis.”
The executive pointed out Morgan Stanley Data which shows that the price of 1 GB of RAM has increased from $2.80 in 2025 to $12 this year. Barkat said Google has protected customers from these supply fluctuations for as long as possible, but that the entire Pixel lineup will now see “adjustments” implemented dynamically to reflect supply chain realities.
Unfortunately, that includes the next Pixel 11 Series.
According recent leaksPrices across the entire Pixel 11 lineup are expected to increase by $100. That means the base Pixel 11 could start at $899, up from the $799 starting price of the Pixel 10. The Pixel 11 Pro is also expected to start at $1,099, while the Pixel 11 Pro XL is rumored to launch at $1,299.
On top of that, the leaks also suggest that Google is reducing the amount of RAM in the base Pro models. While the Pixel 11 Pro and Pixel 11 Pro XL are expected to start with 256GB of storage, the company is reportedly reducing RAM from 16GB to 12GB.
The outage will also affect “Pixel phones on the market,” Barkat added, although Google did not confirm which devices he was referring to. Reports suggest that this could include the Pixel 10a.
The executive also said that Google is working to make Android more RAM efficient than ever, which will “allow devices to have less RAM while still maintaining a great user experience.”
Would you still buy the Pixel 11 series even if it costs $100 more?
