What you need to know
- Samsung confirmed this afternoon that Galaxy Unpacked will take place on July 22 at 9am ET/6am PT in London, UK.
- The company highlights its upcoming foldable devices and says a new era is coming for its smart capabilities and more, to make them feel personal.
- Samsung’s marketing campaign took over its Instagram, deleting all its posts, as clues emerged that users needed to decode.
The time has come. Samsung reveals the date of its summer Unpacked event and everything that will be covered in the keynote.
Samsung announced this afternoon that its Summer 2026 Unpacked event will take place on July 22 in London, UK. Interested parties can watch the event, which begins at 9 a.m. ET/6 a.m. PT, from Samsung YouTube, Samsung.comor his newsroom. Of course, consumers are looking forward to seeing what’s next from the Korean OEM’s numerous hardware series. Samsung says it will highlight the next generation of its foldable devices.
It states that these devices “combine intelligent capabilities and new form factors to deliver more personal and adaptive experiences and set a new standard for the AI era.”
What’s more, Samsung has started its reservation program before Unpacked, as usual. Consumers can “reserve to receive a $30 Samsung credit during pre-order for up to $1,230 in total savings. Customers can also enter a drawing for a chance to win one of ten $500 prizes. Samsung.com gift cards.”
Set a reminder (and get up early)
Needless to say, Samsung is keeping things a bit under wraps. Their ad puts their foldables front and center, and that’s not something that surprises us. These are your phones and we wait for you every (mid) year. The teasing began in late June when Samsung began a viral marketing campaign who deleted all the Instagram posts he had.
The company hopes to reveal the Galaxy Z Fold 8 and Flip 8 to consumers, but it wants to tell a story along the way. On Instagram, Samsung has been posting images that serve as clues for us to decode. There’s nothing like a little hype, and that’s what Samsung is trying to cultivate. There’s more to Galaxy Unpacked than its foldable products.
We are also looking forward to the Galaxy Watch 9. We know there are some new health featuresbut what else? Everything will be revealed in two weeks.
Android Central’s opinion
This is the Galaxy Unpacked waiting room, please take a seat. There are two weeks left and Samsung is preparing something interesting (we hope, right?). What else besides foldables could we see? Also, what is it about these brochures that will keep me interested and make me think about spending some money? I have many questions, but I am curious by nature.
