At the end of March, Google began to mock a Fitbit bracelet without a screen. 9to5Google We can now report that this device will be marketed as “Fitbit Air”.
According to sources familiar with the matter, the next health band that Stephen Curry is already using will be called the “Google Fitbit Air.”
Fitbit previously used the “Air” moniker for its affordable Aria Air smart scale launched in 2019. Still available for $49.95.
In this context, Air is probably a reference to the The thinnest wearable design which allows you to use it all day.
While the “Fitbit” branding will be used on the new device, it’s a different story on the software and services front.
From what we have gathered today, the “Fitbit Premium” subscription service that unlocks artificial intelligence features will be renamed “Google Health.”
In fact, the “personal health coach” currently on public preview will be known as “Google Health Coach.” During the testing period, the company clearly hasn’t branded the software beyond “Coach.”
This is an interesting move that more closely associates health and wellness features with the core brand “Google” rather than Fitbit. “Google Health” was previously how the company referred to all of its efforts in the space, but now that’s what it is.”Google for health.”
It also explains why the trailer shared by Curry ended in the gradient ‘G’ without any Fitbit branding.
An announcement is expected in the coming weeks.
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