
What you need to know
- The Fitbit Air is expected to launch on May 16 for approximately $99.
- Unlike Whoop, Fitbit Air is said to skip monthly fees: you pay once and get basic information about your health up front.
- The device is supposed to be screenless and will most likely focus on passive tracking like sleep, heart rate, HRV, and activity.
Google is not only competing with the Apple See more. Now it appears the company is taking direct aim at Whoop.
On May 16, Google is expected to launch the Fitbit Air, a fitness tracker no screen. Supplier and retailer data found by droid life They suggest it will cost around $99, making it cheaper than Whoop’s subscription-based hardware.
Whoop is known for providing the bracelet to you at no cost, but offers all the health information behind a monthly fee. Fitbit Air could change this. It looks like you only pay once for the device and get access, with no additional payments just to see your recovery score.
Article continues below.
Google will probably continue promoting its health coach and premium options for advanced metrics, but core features should be available immediately without additional charges.
What band is included in the device?
Personalization is apparently a big focus. The Air will reportedly be available in three main colors: Obsidian (black), Lavender, and Berry.
Android Central’s opinion
I don’t always want another screen vibrating on my wrist. A lighter, cheaper device that focuses on the basics could be great for people who just want to track their health without distractions. However, if the price isn’t low enough or the minimalist design eliminates too many useful features, it may feel like more of a compromise than a smart upgrade.
The biggest news is the variety of bands, similar to what Google offers with the Pixel Watch. Options may include Performance Loop Band (Obsidian, Fog, Lavender, Berry), Active Band (Obsidian, Fog, Berry, Lavender), Elevated SoftFlex Band (Obsidian, Moonstone, Porcelain), and Metal Mesh Band (Silver, Warm Gold).
It is not yet clear which band will come with the device. It will probably be the Active Band in Obsidian, but Google could choose something different.
Additionally, the charging cable is said to come in snow white, which is a small but interesting design choice.
If you have an older fitbitHowever, it should be noted that this new device supposedly does not have a screen. It will most likely focus on continuous sleep, heart rate, HRV, and activity tracking, with all data sent to the Fitbit app.





