Google’s Pixel 11 launch event scheduled for August 12, with possible price increases



Google has announced its next Made By Google event, taking place on August 12 in New York City. Google’s invite doesn’t mention names, but the images clearly show a new Pixel phone that looks a lot like last year’s phone. However, some new rumors suggest that the updated phones will come with inflated price tags, courtesy of the AI-driven component shortages.

The sleek lines of the phone in the teaser image are a spitting image of Google’s latest Pixel phones, and that matches some of the early rumors. Google’s new phones will have similar shapes, with the Pro and Pro Fold models perhaps reducing the thickness a bit. The most notable design change will likely be the supposed “Pixel Glow” lights, a rear-facing notification, and a status light.

Recent reports They claim that Google is finally removing the base 128GB storage option for smaller phones. In 2025, both the Pixel 10 and Pixel 10 Pro started with 128GB of storage, a bit insufficient for a modern flagship device at a time when people don’t upgrade as frequently. Google will reportedly move to 256GB as the base storage for both phones.

The leaks also include alleged prices for the European market, but that is offset by the higher base storage (by 100 euros) for the Pixel 11 and Pixel 11 Pro, which will apparently start at 999 and 1,199 euros, respectively. It’s the same as last year’s 256GB upgrades, but there won’t be a cheaper storage option this time around. The Pixel 11 Pro XL and Pixel 11 Pro Fold are also 100 euros more expensive at the base 256 GB level, making it a direct price increase.



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