GTA 6 Skips PC at Launch to Serve Console Audience First, Says Take-Two CEO


Take-Two Interactive CEO Strauss Zelnick has confirmed that GTA 6 It will not be released for PC. He also stated that this decision is not related to any marketing agreement with Sony. In an interview with Bloomberg’s Jason Schreier, Zelnick explained that the console-first approach builds on Rockstar’s long-standing practice of prioritizing its core audience.

“Historically, Rockstar has focused on launching on consoles first,” Zelnick said, dismissing the idea that a partnership with PlayStation influenced the PC exclusion. “Rockstar typically starts with consoles because when it comes to a launch like this, the goal is to serve the core audience. If you don’t serve your core consumers first and best, it’s difficult to reach other groups of gamers,” he explained.

PC is a major revenue opportunity for Rockstar

Zelnick noted that the PC has become an important revenue platform. When Take-Two began releasing NBA 2K for PC in the late 2000s, those versions accounted for about 5 percent of sales. “Today, for a major title, PC can account for 45 to 50 percent of sales,” he said.

This recognition indicates that delaying the launch of a console is only a strategic option to defer a large portion of potential revenue, not a sign that the PC is less important to the business.

Rumors of agreements about GTA 6 and PlayStation

There has been speculation for years about a possible Sony marketing deal for GTA 6. It is also confirmed that the game will be released in xbox Series X|S, which aligns with Zelnick’s previous denial of such a deal. If Sony had managed to exclude the PC version while keeping the Xbox version intact, it would have offered a limited competitive advantage.

GTA 6 currently has no announced release date and no plans for a PC version have been confirmed.



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