Spider-Man: New Day It comes out in two weeks and its launch has more weight than usual. Not only does he have to reboot Spider-Man, he also has to do a ton of money and prove that superhero movies aren’t dead after all.
When supergirl poor performanceAn anonymous studio director said this to the hollywood reporter: “Generation Z doesn’t care about superheroes. That genre belongs to millennials.” It is a statement that is not entirely wrong; Check out how that demographic spent the year flocking to indie works like Backrooms and The amazing digital circus. Overall, the 2020s have not been kind to supers critically either financiallybut a survey last February revealed 10 to 24 years They have a greater interest in kids who can actually feel things, a barrier that many superheroes can’t fully overcome on screen.
But how true is that really? Iman Vellani, best known for playing Ms. Marvel in the MCU, recently did an AMA for Comic Geek League. Asked about the studio director’s thesis, she questioned the general idea that her generation doesn’t care about superhero movies. “Westerns, musicals and romantic comedies went through this. Every genre goes through cycles,” he noted. “Our generation grew up with a lot of superhero stories, so maybe the novelty has worn off, which is natural. The bar is higher now and we’re looking for stories that feel specific and emotional, especially in the age of AI.”
Vellani’s advice? Studios need to make superhero movies that “evolve and grow along with their audience. I think Gen Z responds incredibly well to superheroes when they are treated as people first. We want honesty from our storytellers. We want our intelligence to be respected. The answer is not to abandon the genre, but to find new stories that can only be told through this gender.”
For Vellani, the superhero fatigue that people often talk about may be further proof that Older, more niche franchises are disappearing. than a particular genre as a whole. Audiences of various demographic groups have delved into recent work on layers to try to do something different: Invincible, Good heavens, and even your own Ms. Marvel They felt like breaths of fresh air because of their theme and approach to what superhero stories are. we still have new day and december Avengers: Judgment Day to help determine where superheroes are culturally, and probably make some money. But to really determine whether anyone high-ranking is thinking like Vellani, we may have to wait for the superhero movies. 2027 and 2028.
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