Then, last January, Sam created Emily Hart, a registered nurse and Jennifer Lawrence lookalike. On Emily’s Instagram account, @emily_hart.nurse, Sam posted photos of her ice fishing, drinking Coors Light, and shooting some bullets at the shooting range, with emoji-laden captions like “If you want a reason to unfollow: Christ is king, abortion is murder, and all illegals should be deported” and “Point of view: You were assigned smart at birth, but you identify as liberal.”
Although Sam never lived in the United States, he became an assiduous student of MAGA ideology. “Every day I wrote something pro-Christian, pro-Second Amendment, pro-life, anti-abortion, anti-woke, and anti-immigration,” he tells me.
The scam seemed almost too obvious, but to Sam’s amazement, he says the story “blew up.”
“Every reel I posted got 3 million views, 5 million views, 10 million views. The algorithm loved it.” he states. Within a month, Emily Hart had over 10,000 followers on Instagram, many of whom also subscribed to her AI-generated softcore content on competitor Onlyfans. fanvue. And between Fanvue subscriptions and selling MAGA-themed T-shirts (a sample message reads “PTSD: Pretty tired of stupid Democrats”), Sam estimates he was making a few thousand dollars a month.
“I was spending 30 to 50 minutes of my day and making a lot of money for a medical student,” he says. “In India, even in professional jobs, you can’t earn this kind of money. I haven’t seen any easier way to earn money online.”
Emily Hart is one of a host of AI-generated MAGA girl influencers flooding social media, thanks to tech-savvy young people like Sam capitalizing on both pro-Trump sentiment and Americans’ relative lack of digital literacy.
