SoonTechCrunch, an Indian instant home help startup, is finalizing a funding round led by tech investor Lachy Groom that would value the fast-growing company at around $200 million after the investment.
The deal is expected to bring in around $20 million in fresh capital and would mark a sharp jump from the Valuation of 100 million dollars in which the company raised $25 million in a Series B round led by Epiq Capital in early March, doubling its valuation in a matter of weeks, two people familiar with the matter said.
Bengaluru-based Pronto completed around 500,000 orders last month and is currently processing 24,000-25,000 orders daily, up from 18,000 daily bookings in March and about 1,000 last year.
Founded in 2025Soon it connects households with on-demand domestic help for services like cleaning and housework, promising fast response times through a managed network of workers.
In March, Pronto founder Anjali Sardana told TechCrunch that the startup had expanded from one city to 10 (including Delhi NCR, Bengaluru and Mumbai) and from five to over 150 micro markets. However, much of its activity remains concentrated in a handful of markets, with the National Capital Region accounting for about half of total bookings.
The startup has more than 4,500 active professionals on its platform, about 99% of whom are women, Sardana said last month, adding that demand continued to outpace the addition of new workers as bookings grew about 20% week over week.
Prior to this funding, Pronto had raised around $40 million in total. Its investors include Epiq Capital, Glade Brook Capital, General Catalyst and Bain Capital Ventures.
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Pronto and Groom did not respond to requests for comment.
