Lamborghini launches Apple Vision Pro app with full-size interactive cars

Italian automaker Lamborghini today launched an Apple Vision Pro app, offering an immersive look at its latest models inside and out. Here are the details.

Four Lamborghini models close up

In a press release issued today (via Mac Magazine), Lamborghini announced its Apple Vision Pro appwhich the automaker described as “the next milestone in the company’s success story.”

The app features two immersive experiences that allow users to closely explore four cars from Lamborghini’s current lineup: the new Urus SE Performante, the Temerario, the Revuelto and the Urus SE.

Here’s Lamborghini on the app’s two immersive experiences:

• Shared space: Users can place a high-fidelity digital Lamborghini directly into their own environment. Whether in a garage or a home, the vehicle integrates perfectly with the environment. The car can be viewed in 1:1 real size or freely resized for a more flexible experience.
• Total immersion: Users can explore Lamborghini within a curated, fully digital environment designed by Lamborghini. This mode offers a controlled and immersive environment in which the vehicle can be experienced without physical restrictions, again at full scale or reduced size, depending on preference.

In terms of how users can interact with the cars, Lamborghini highlighted four main experiences:

• Powertrain and space structure: Remove the body to see the structural integrity and complex engineering of the hybrid engines.
• Aerodynamics: Visualize the invisible. Notice how 3D flow lines flow over the car, demonstrating how active aerodynamics manages downforce and cooling.
• Style Center: Access exclusive “Design Trips”. See original 3D sketches and hear designers talk about the Y-shaped and hexagon motifs that define the brand’s aesthetic.
• The Lamborghini sound: Hear the difference with Spatial Audio. The application reproduces the acoustic signature of the engines. As the user moves around the car, the sound changes and resonates exactly as it would in the physical world.

Lamborghini says users can explore each available model in full detail, “from its exterior design and Centro Stile language to its structural architecture, aerodynamics and hybrid powertrain.” The automaker highlighted the “incredible level of detail and immersion of the app, from the stitching of the seats to every element of the cabin.”

For more information about the new Lamborghini app for Apple Vision Pro, follow this link.

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