Goal is testing a new social media app called Pocket, designed to let users create, share and discover AI-generated mini-games without requiring coding skills, according to its Google Play Store listing.
The app is currently not available for public download, suggesting that it is in a closed testing phase.
The listing describes Pocket as a creative platform for creating and sharing “gadgets,” which Meta defines as small interactive experiences that users can touch and play.
Alessandro Paluzzi confirmed the app’s existence on X, and Business Insider reported additional details about its development.
What Meta’s Pocket App Allows Users to Create
Meta describes a gadget as a small interactive experience that works like a mini-game. According to the Play Store listing, the gadgets can be controlled using touch and tilt gestures.
They can be created without coding knowledge by using natural language prompts in a text editor. Creators can revise their contraption by adjusting the prompts until they are satisfied. Once finished, they can publish their widget for other Pocket users to discover.
Users do not need any programming experience to build a widget. Meta claims that the creator simply writes a description of the game they want and the platform generates the interactive experience based on that message. The creator can then refine the message before publishing it.
Pocket is designed as a social app for mini-games, similar to TikTok or Instagram. Users can browse a feed of widgets created by others, like and comment on them, and save widgets to playlists, much like they save audio tracks.
They can also share playlists with other users and grant access to the phone’s camera and photo gallery, as long as they have the necessary permissions.
The app’s approach to playlists and sharing positions it more as a social discovery and remixing platform than a traditional game distribution service.
How Pocket fits into Meta’s AI app strategy
Business Insider reports that Pocket is based on an app called Gizmo, which was originally created by artificial intelligence startup Atma Sciences. This company was founded by former Snapchat developers.
Earlier this year, Meta acquired Atma Sciences and received a non-exclusive license to the underlying technology as part of the deal.
The company has not disclosed the terms of the acquisition or shared detailed information about the technology beyond what was described in the Business Insider report.
Pocket joins a growing number of meta-apps that rely on generative AI as a primary tool for content creation. Meta already has AI video creation app Vibes, which allows users to generate videos from messages and explore them through a feed where they can like, comment and share.
Paluzzi has mentioned that Meta is likely to promote Pocket alongside its other apps, including Facebook, Instagram, and WhatsApp. Cross-promotion through these platforms could give Pocket much wider distribution than releasing it on its own.
What users should know before trying Pocket
Pocket is listed on the Google Play Store, but there is currently no public download available. The list acts as a placeholder while the application remains in closed testing.
Meta has not announced a public release date, nor is there any information regarding availability on iOS, regional restrictions, launch markets, or monetization plans for widget creators.
Users interested in following the app’s launch can keep an eye on Pocket’s listing on Google Play for updates on download availability, watch for official announcements from Meta via its newsroom and social channels, or follow reverse engineers like Alessandro Paluzzi for information on the initial build.
For users thinking about trying Pocket when a public version is available:
- The app will ask for permissions for the camera and photo gallery. Metastates are optional and under user control.
- The widgets are created using artificial intelligence models, so the creators cannot fully predict the quality or content of the result.
- Meta has not explained how it plans to moderate AI-generated widgets or handle content-related disputes. Cross-account activities such as likes and playlists are likely to contribute to Meta’s broader recommendation systems, similar to other Meta apps.
The company has not published a specific privacy policy for Pocket beyond the standard Meta account policies that would generally apply.
Pocket fits into a broader trend of vibe coding tools that allow non-developers to create interactive experiences using natural language prompts.
OpenAI, Anthropic, and independent startups have introduced similar tools, although most have focused on general software development rather than social mini-games.
Meta’s approach with Pocket is to place vibration-coded content into a social feed with discovery features, rather than treating it as a development tool.
This strategy aims to position AI-generated content as social entertainment, aligning with Meta’s focus on engagement and network effects.
The company has not announced when Pocket will stop closed testing or become generally available. The app’s Play Store listing remains active as a placeholder and there is no option to download it for broader public use at this time.
