Once a niche enthusiast brand, OnePlus has become a mainstream heavyweight player that’s all about packing absolute maximum performance and incredible battery life into its hardware. Its main focus is on its Android-based operating system, OxygenOS, and its native artificial intelligence system, OnePlus AI. It is well known for its flagship phones, the stylish R series and the more affordable Nord devices.
Beyond phones, OnePlus has also built a significant hardware portfolio spanning headphones, smartwatches, and tablets. Since OnePlus and OPPO share R&D resources, their products tend to be very similar, although they differ depending on the markets they serve. OnePlus was co-founded by Carl Pei, who is now the CEO of Nothing.
