Oppo is reorganizing its smartphone division and will reportedly end OnePlus sales and operations in the United States and Europe as soon as this week, according to a Bloomberg report cited by BetaNews.
The report also claims that OnePlus plans to close its doors in China and India by 2027, marking the end of the brand that launched in 2013 with flagship Android products at competitive prices. In addition, Realme, another brand owned by Oppo, will exit the Chinese market.
The restructuring is linked to the current challenges caused by the global memory shortage, which has increased component costs across the smartphone industry.
Oppo’s plan to liquidate OnePlus and Realme
Bloomberg reports that OnePlus plans to begin shutting down its operations in the US and Europe within days, according to a person familiar with the matter who requested anonymity due to the private nature of the plan. The move is part of a broader restructuring of parent company Oppo, officially known as Guangdong Oppo Mobile Telecommunications Corporation Ltd.
BetaNews claims that no new OnePlus devices will be launched in the US or European markets after the company’s exit. Oppo has not publicly confirmed the timeline for the broader shutdown in China and India, and Bloomberg suggests that more details are likely to be announced in the coming weeks and months.
The restructuring also affects Realme. Bloomberg reports that Realme will soon exit the Chinese market and shift its device sales focus to the Nordic countries. Oppo will now prioritize its main presence in the Central European market.
This three-brand restructuring will significantly reduce Oppo’s global footprint. Before the changes, OnePlus, Realme, and Oppo were selling products in overlapping regions, with OnePlus targeting performance enthusiasts, Realme focusing on entry-level and mid-range devices, and Oppo catering to mainstream consumers.
The consequences of memory shortage and what OnePlus owners should do
Oppo is the latest smartphone maker to publicly cite memory shortages as a factor in a major business decision. DRAM and NAND memory chip prices have risen through 2025 and 2026, squeezing margins for lower-priced Android devices, where component costs make up a larger portion of the retail price. BetaNews notes that the immediate impact of the shortage is first felt in the US and European OnePlus markets.
Oppo has not released a detailed statement outlining the full timeline, affected product lines, or how existing device warranties and software support will be handled in the markets OnePlus is exiting.
For users currently using OnePlus devices in the US or Europe, it is advisable to take some practical steps as the transition unfolds, based on the information available so far:
- Check the warranty status of each device and note the purchase date and retailer, as warranty claim processes may change as regional operations end.
- Please save copies of driver files, unlocking tools, and firmware images related to your specific model, as download servers linked to regional stores could be affected by the restructuring.
- Back up your device data locally and to a cloud service not linked to your OnePlus account, in case support services are consolidated or migrated to Oppo infrastructure.
- Avoid making major accessory purchases for unreleased OnePlus devices in these regions, as new product launches are not expected there.
- Stay tuned for official announcements from Oppo for updates on continued software and security support for existing OnePlus phones in affected areas.
Oppo has not confirmed whether existing OnePlus devices in the US and Europe will continue to receive Android updates and security patches as planned or if support periods will be shortened as part of the restructuring.
Unanswered questions about Oppo’s restructuring and the future of OnePlus
Bloomberg’s source suggests that the departure from the United States and Europe could begin this week. While reports indicate that OnePlus could close in China and India by 2027, this has not been officially confirmed by Oppo and no formal statement has been issued regarding the sequence of market exits, the impact on staff, or the future of the OnePlus brand after the restructuring.
Similarly, reports based on information from Bloomberg indicate that Realme is abandoning the Chinese market and refocusing on the Nordic region, but Oppo has not officially announced these plans. More details are expected in the coming weeks as Oppo continues to formalize its restructuring.
