Roborock is heading to Miami with a community classroom, a pop-up mall and its flagship robots

The Soccer World Cup has a way of turning living rooms into stadiums. Friends pile in, snacks come out, and for a few hours the only thing that matters is what’s happening on the screen. You should spend those hours with the people you care about and enjoy the game, instead of chasing crumbs and spills around the house. And that’s exactly what Roborock offers.

That’s the basis of Roborock’s “Your Home. Your Stadium.” Campaign. As the world’s largest football celebration comes to North America, Roborock is positioning itself less as an automated cleaning brand and more as a builder of smart home systems. The idea is simple: let Roborock take care of your home and exterior maintenance, so you have more time to watch the game.

Roborock has scheduled two activations in Miami, one of the host cities of this summer’s soccer spectacle. One is a public pop-up packed with smart home technology. The other is a very significant community association. Here’s what you need to know.

The centerpiece is a four-day public pop-up taking place June 20-23, 2026 at Center Court inside Aventura Mall (19501 Biscayne Blvd, Aventura, FL). It’s designed to combine football culture, smart home tech, and a bit of community fun into one space, with Roborock leaning into the experience rather than a simple product demo.

You can expect interactive check-in points and photo-worthy moments, on-site prizes and surprises for those who stop by, plus appearances from special guests.

There is also a “Football for All” element. Every step taken during the activation goes towards a good cause and serves as a public bridge to the work Roborock is doing with the local community in Miami. It’s a way to channel the energy of the season into an impact that lasts more than a weekend.

For shoppers, they’ll find easy access to Roborock partner stores, including nearby Target and BrandsMart locations, as well as a scan-to-order setup that makes it easy to purchase anything that catches your eye.

Another highlight of this campaign is Roborock’s new partnership with Miami Lighthouse for the Blind and Visually Impaired, one of the nation’s leading organizations serving blind and visually impaired children, adults and seniors. The partnership was officially announced at an event in Miami on June 17, anchored by a ribbon-cutting ceremony on the Miami Lighthouse campus.

At the center of this is a $50,000 donation to support Miami Lighthouse’s blind soccer program, which helps fund accredited coaches, orientation and mobility training, physical therapies and specialized evaluations for youth with visual impairments.

Roborock is also opening a new ClearPath Classroom on campus, a dedicated space serving students from early learning through elementary education. Between 150 and 200 people are expected to attend the opening, including more than 100 students, from toddlers to teenagers, summer camp staff and local figures.

The collaboration is rooted in a concept Roborock calls “Navigation Beyond Vision,” the notion that technology should help people interact with the world with greater confidence and independence. Blind soccer players navigate the field using sound and echolocation, reading the game through a ball filled with bells and the voices of teammates and coaches. Roborock’s own work in intelligent navigation, spatial awareness, and AI-powered sensing comes from a similar place, understanding an environment without relying solely on sight.

Miami Lighthouse President and CEO Virginia Jacko and Roborock leadership will deliver remarks, along with other special guests. The ceremony closes with a blind soccer demonstration led by Miami Lighthouse students and coaches, tying the day into the spirit of the season.

On the product side, Roborock is using the Miami activation to introduce its most advanced cleaning technology to the public. The Saros 20 is the flagship that can do the heavy lifting in everyday homes, while the Saros Rover is the masterpiece, making just its second public appearance in the US since its CES debut. Here’s a look at the lineup Roborock is introducing in robot vacuums, wet and dry vacuums, and cordless cleaners:

• Saros Rover: The Rover is Roborock’s boldest robot vacuum yet. It uses a world-first wheel leg design that combines each wheel with an independently moving leg, so you can climb stairs, jump over small obstacles, take tight turns, and keep your body level on slopes and uneven ground. The best part is that it can clean each step as you go up, solving a problem that other robot vacuums face.
• saros 20: The Saros 20 is Roborock’s flagship robot vacuum cleaner, built around the AdaptiLift Chassis 3.0 and the StarSight 2.0 autonomous system. It’s designed to cross high thresholds, map your home precisely, and navigate cluttered rooms, all with a slim body that still slides under low furniture.
• Saros Z70: It stands out thanks to its OmniGrip robotic arm, which can pick up and move small obstacles such as socks before cleaning them. It also features one of the slimmest profiles in the Roborock range and accurate obstacle detection down to objects just a couple of centimeters wide.
• Qrevo S Pro: An all-in-one robot vacuum and mop designed for excellent daily performance and truly hands-free maintenance. It has enough suction to lift stubborn dirt from hard floors and carpets, a tangle-free side brush, an all-rubber main brush that resists hair wrapping, and two lift-up spin mops with 30 levels of water flow. The multifunctional base handles self-cleaning with hot water mopping, hot air drying and automatic dustbin emptying for up to 65 days.
• Qrevo Curve 2 Flow: A robot vacuum cleaner with roller and mop powered by real-time SpiraFlow freshwater cleaning for more hygienic mopping. It offers 2.5 times increased mopping pressure, an innovative Roller Shield and 20,000 Pa of HyperForce suction, along with a certified dual anti-tangle system and a multifunctional base for hands-free maintenance.
• F25 Series: Roborock’s range of cordless wet and dry vacuum cleaners for hard floors, which mop and vacuum at the same time, self-clean its rollers and resist tangles. The line includes F25 Ultra, F25 GT and F25 Ace Pro to suit different needs and budgets.
  H60 Hub Ultra: A cordless stick vacuum combined with a self-emptying hub, so you get the reach and flexibility of a handheld, plus the convenience of a base that empties the trash can for you. It is the lightest and most portable option for quick cleanings.
• RockMow Z1 LiDAR: Roborock’s robotic lawn mower, which integrates 360° 3D LiDAR with four-wheel drive and a patented active steering system. You’ll get a precise, agile cut on lush, complex lawns, extending the brand’s smart navigation approach from the interior to the garden.

The program “Your house. Your stadium.” The pop-up will take place June 20-23, 2026 at Aventura Mall Center Court, and the Miami Lighthouse community event and partnership announcement took place on June 17.

The Qrevo S Pro is available now in black and white through the Roborock store and Amazon, priced at $599.99 after a $100 introductory discount off its list price of $699.99. The widest range, from the Saros 20 to the F25 wireless range, is available from Roborock and major retailers, so if any of the models above caught your eye, it’s easy to take them home.