Samsung phone plans may be changing on both ends of the line


TL;DR

  • Samsung has reportedly raised May production plans for the Galaxy S26 and S26 Ultra.
  • The report suggests that demand for the S26 continues to remain stable about two months after launch.
  • Production of the Galaxy A17 is also reportedly ramping up, while Samsung is cutting plans for the A57 and A37.

As embarrassed As some may have been about this year’s Galaxy flagships, pre-order numbers were strongand Samsung’s latest flagships may be holding up better than the company expected a few months after launch. A new report suggests that Samsung has increased its May production plans for parts of the Galaxy S26 series, while making more selective changes to its cheaper Galaxy A line.

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According ZDNet KoreaSamsung now plans to produce around one million standard Galaxy S26 units in May, up from a previous forecast of 700,000. The Galaxy S26 Ultra has also reportedly risen from 1.2 to 1.3 million units, up from 1.1 million. The Galaxy S26 Plus is the outlier, as expected, with production reportedly at 200,000 units after previously forecasting between 200,000 and 300,000 units.

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The report quotes a parts industry official as saying that component orders would normally be expected to have fallen by now, about two months after launch, but have remained stable compared to initial forecasts. The cumulative shipments of the Galaxy S26 are also said to be similar or slightly higher than the Galaxy S25 series.

ZDNet Korea frames the S26 production ramp-up as part of Samsung’s effort to protect its second-quarter performance, noting that premium Galaxy S phones can generate revenue and operating profits similar to selling three or four mid-range or low-end devices. The Ultra is said to account for around 70% of Galaxy S26 sales this year, helped by the fact that Samsung increased prices on the regular S26 and kept the Ultra at the same starting price as last year.

Samsung’s A series plans seem more varied. ZDNet Korea reports that the Galaxy A17 production plan for May has increased to around five million units, up from just over four million, and Counterpoint recently ranked both the A17 5G and 4G among the top ten smartphones globally for the first quarter. On the other hand, the Galaxy A57 is reportedly down to around 1.3 million units, down from a previous forecast of 1.7 million to 1.8 million, while the Galaxy A37 is also down from one million units to 900,000. All of that points to Samsung putting more weight behind the premium and budget ends of the Galaxy line, rather than its mid-range models.

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