Samsung teases this summer’s hardware with cryptic videos

Samsung has some big new hardware releases for summer coming up…right? At least we’ve covered plenty of leaks and rumors about foldable devices like the Galaxy Z Flip 8, Fold 8 and Fold 8 Ultraas well as the Galaxy Watch 9 and Watch Ultra 2 wearables, not to mention galaxy ring 2. And although we have heard rumors about a possible Unpacked event on July 22That’s only a few weeks away and we haven’t seen Samsung send out any invites yet. The company is still a bit quiet about its final plans, but with July about to begin, we’re learning about a new social media campaign to hint at what’s coming.

Starting tomorrow, July 1, Samsung will delete the history of your instagram accountand will begin dropping clues designed to inspire curiosity “built around familiar objects, each transformed in unexpected ways.” The company explains:

At first glance, the posts seem simple and very visual. However, if you look a little closer, recurring shapes and patterns begin to emerge. Instead of explaining the clues, the campaign encourages the public to compare theories, decode the visual clues, and speculate. about what they might reveal.

To start, Samsung shares some previews of these cryptic videos. What do you see here?

Call us crazy, but we’re already getting a “rectangle-shape” feeling, maybe something like the new screen shape For the wide Fold 8?

This one is less “shortening a tall rectangle”, but the one we ended up with is surely the right shape to also be a reference to the new foldable.

Finally, we have perhaps our most explicit teaser yet, with a very direct “8” that matches the wallpaper leak We saw it last week.

In this first batch of previews, Samsung has given us an early look at new foldable devices, and particularly the large Galaxy Fold 8, but as we said, there are also plenty of new wearable devices we’re expecting that we haven’t seen yet in any of these previews.

Hopefully we’ll get a look at some of them as Samsung shares more videos in the coming days and weeks. And what about some hints about the date of the announcement itself? We will be very attentive Samsung Instagram for any incoming track.