sony has made the controversial decision to Reduce production of physical PlayStation games in 2028.provoking massive debates about the preservation of hunting and whether or not piracy is the only way to preserve them.
This decision has been met with universal vitriol from gamers, mocking the company for what they feel is Sony is ultimately shooting itself in the foot while making funny jokes about it on social media.
Sony and Microsoft every week ðŸ˜ðŸ˜‚ pic.twitter.com/bf4oW6HZ7HJuly 1, 2026
Even some of us here at Windows Central are baffled by Sony’s decision, wondering, “What’s the point of a discless console?” as PC gaming offers more ways to keep games and allow players to own the games they purchase without DRM restrictions through GOGOFor example.
In fact, it has attracted so much attention that big brands inside and outside the gaming industry have started giving various responses to Sony on social media, mocking the company and supporting gamers who prefer physical media.
First, we have Domino’s Pizza, of all things, giving this humorous response mocking Sony’s decision on X, stating that they will be “Stop producing physical pizzas and move to producing only digital pizzas” and saying that “Consumers will be able to download our full range of delicious pizza codes and, using the power of imagination, enjoy them in a completely virtual sense.”
One of Domino Pizza’s biggest rivals, KFC also made a similar response on its Spanish X accountsaying via translation, “BREAKING NEWS: KFC will stop offering its physical format starting today. Its products can only be consumed through its application in fake PNG format.”
VPN company ProtonVPN also responded with a pretty funny joke ad on X saying that it will make its services completely physical starting April 1, 2027.
It will send smart employees to your current location to help you with FAQs and technical support, and send encrypted letters, among other fun services meant to poke fun at Sony’s decision.
However, not all responses are entirely satirical. Online rental retailer GameFly took to X to announce its disappointment over Sony’s decision to remove physical games from PlayStation.
He believes in the power of physical entertainment media and will continue to support gamers and collectors who prefer physical media by proclaiming: “We are committed to renting physical media, whether games or movies, until they tear the discs from our soft, moist hands.”
Vinyl and collectible game retailer, iam8bit, expressed similar disappointment at Sony regarding this decision about X. iam8bit states that physical games are a vital part of game preservation, ownership and consumer choice, values ​​that the retailer has believed in for a decade and will continue to do so while proudly shouting “Long live physical media.”
There’s no doubt that many more companies will respond to Sony regarding this industry-changing decision, both satirical and serious, in the coming weeks.
But will these responses, as well as the massive reaction from gamers, cause Sony to reverse this decision and backtrack on its Equally controversial decision to close the PlayStation 3 and PS Vita digital stores?
Stay tuned for more news on whether more companies give similar responses to Sony’s decision and what Sony plans to do next.
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