TL;DR
- Google is preparing to launch a screenless Fitbit bracelet to rival Whoop’s wearables.
- NBA player Stephen Curry already showed off the new Fitbit in an Instagram promotion.
- The device has a gray fabric design with orange lining and will reportedly work on a subscription model.
Google is preparing to expand its line of wearables with a new kind of Fitbit, one that ditches the screen entirely and relies heavily on subscriptions and artificial intelligence.
According BloombergGoogle is developing a new fitness band designed to compete with screenless wearables from Howl and Oura.
Unlike traditional fitness trackers, this upcoming device will not have a screen. Instead, it will focus on passive health tracking, with information provided through the Fitbit app.
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Google is said to be adopting a hybrid business model similar to Whoop. While users will pay for the hardware upfront, many advanced features of this new Fitbit band will be locked behind a paid subscription. It is unknown how much this subscription could cost.
from google Personal Health Coach Powered by Gemini will be an important part of the new experience, the report says. This system will provide information on areas such as mental health, recovery, nutrition, hydration and cycle tracking. Google announced these features as part of an update to Fitbit’s personal health coach today.
NBA player Stephen Curry has already mocked the device on social media, hinting at a “new relationship with health.” Google confirmed that Curry has been collaborating with the team, suggesting that the launch could be close.
The strap itself appears to have a gray fabric design with orange lining, making it quite similar to Whoop’s current strap. Obviously, this won’t be the only tone combination that Google will offer. We fully expect the company to have a range of color options available upon launch, whenever that may be.
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