This is the Google Health logo that could replace the Fitbit application

Over the weekend we reported on Fitbit Air and Google Health. Now we have our first look at the Google Health brand.

The new icon is a heart that looks like it was drawn with a paintbrush. Since this is a stroke, the entire heart shape is not filled and has negative space. The heart, like Google Fit, is more obvious than the series of dots that form an arrow in the current Fitbit logo.

We see the gradient color scheme leveraged by Google ‘G’, Gemini, Home, Photos and Maps. It is predominantly blue (with a hint of purple), with some green and yellow. Red completes the palette.

This icon appears next to “Google Health Premium” in some international Google Stores after you add a Pixel Watch or Fitbit device to your cart.

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Meanwhile, some global Apple App Store listings have leaked the brand and price of “Google Health Premium.” The price, which appears in the in-app purchases section, matches the current Fitbit Premium of $9.99 per month or $79.99 per year. It is not clear if these are final prices.

This could suggest that it is not part of Google One or AI Pro/Ultra. As a reminder, Fitbit Premium is just an included benefit in the uk and has not yet been expanded.

We know that the Fitbit brand will remain for the “Google Fitbit Air” band instead of the company using “Pixel.” Additionally, “Google Health Premium” will replace the “Fitbit Premium” subscription.

It appears that the “Fitbit” brand remains for the hardware, but not for the software and services. What remains to be seen is whether the Fitbit mobile app will change its name to “Google Health.” Today’s icon would suggest that.

Thanks Bastian!