Members of a newly formed startup team are reaching out to developers as Apple looks to increase Apple’s ad spending. Here are the details.
Apple Ads has a new Emerging Team group
The Apple Ads division recently formed a group called Emerging Team and its representatives are reaching out to developers looking to reactivate or test ads in the company’s ecosystem for the first time.
Apple announced Apple Search Ads in 2016, when the product was limited to promoted placements in App Store search results. Since then, Apple has been expanding advertisements to more parts of the App Store and has been working to expand it even further, to apps like Apple News and, coming soon, apple maps.
That is why last year, the company renowned Apple Search Ads as simply Apple Ads.
The broader name also reflects how Apple has been discussing this aspect of its business and its growth opportunity within its broader Services push.
Here’s Apple CFO Kevan Parekh during Apple’s Q1 2026 earnings conference call:
“(…) and we continue to improve the quality and expand the breadth of our Services offerings, from new Wallet features like Digital ID, which provides a way for users to create an ID and Wallet using information from their US passport, to additional ads that appear in search in the App Store, which gives advertisers more ways to drive downloads from search.”
And here’s Parekh answering a question about the announcements during Apple’s Q2 2026 earnings call:
“In advertising, we saw year-over-year growth in our advertising business. As you mentioned, we recently introduced additional ads in the App Store, search results, and gave developers more ways to drive downloads on platforms users trust. And this summer, as you said, in the US and Canada, Apple Maps will include ads during key search and discovery moments, creating a new way for local businesses to reach customers and explore new places.”
Returning to the new Emerging Team, their representatives recently emailed developers, seeking to schedule 30-minute sessions to introduce the group and offer support in starting, growing, or reactivating their Apple Ads campaigns.
In emails seen by 9to5Mac, Emerging Team representatives mention growth initiatives and customer acquisition strategies as possible points of discussion.
They also offer to connect developers with other team members, who could help with everything from structuring campaigns to perfecting keyword strategies.
For more information about Apple ads, follow this link.
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