The Amble One is configurable from the start. The rear seats fold flat. A weather-resistant tarp option is coming. A lockable front box will replace the standard basket for urban shoppers. No hard doors are planned, but a second platform, already in design and scheduled for launch in 2029, will move closer to conventional car territory, with removable doors, a lower roofline and a hardtop; Its smart goal is to replace not a family’s main car, but its second car.
That incoming “Amble Two” is clearly the bigger bet. “Most families don’t need twice that $50,000.” BYD either tesla“says Roose. “The second vehicle for families could be something that is specifically designed, designed for shorter trips, and that can be much simpler, much more fun, much more open and also more affordable.”
Car brands also have models that are trying to enter this market. 28 mph Ami lemon with its 46 mile range it is an excellent example. Stellantis, owner of Citroën, recently announced plans to expand capacity for its supermini electric cars. “This is the beginning of a turning point,” Roose says.
Still, Amble might have a chance. According to Roose, the company apparently has 12 signed customers, more than 500 committed vehicles and more than €10 million in signed revenue. Properties such as Amangiri in Utah, Mustique Island, Six Senses Les Bordes in the Loire Valley and Na Praia de Uva in Comporta have placed orders. First deliveries of the Amble One for hospitality will begin in mid-2027, while consumer pre-orders for Europe and the US are now open, with deliveries in 2028, starting at $25,000.
“Many micromobility companies start in the urban market and want to compete with everyone, and we all know that this has not worked so far,” says Hoenig. “We are taking a different approach: building our brand as a premium brand and then, step by step, moving deeper into this urban market.”
Could this lunar-inspired “luxury” supermini EV be the path that leads us all to ditch our second ICE car and finally embrace micromobility? The Amble One is a much more attractive prospect than the contenders that have preceded it.
This story originally appeared on wiring.com.
