Interest in electric vehicles is rising, but the US market shrank 28% after the tax credit expired



Summary: US gas prices surpassed $4/gallon for the first time in four years (+30% YoY), driven by the Iran conflict and Strait of Hormuz disruption. Tesla delivered 358,023 vehicles in the first quarter of 2026, up 6% from a weak comparative quarter, but missed estimates by 7,600 units. Consumer interest in EVs is increasing (Edmunds: 23.8% consideration), but overall U.S. EV sales fell 28% year over year after the $7,500 federal tax credit expired. Tesla’s electric vehicle market share in the United States rose to 54-58%, mainly because competitors’ sales fell faster.

The U.S. national average for a gallon of gas topped $4 in April for the first time in four years, up about 30% year over year, and the narrative that followed was predictable: high fuel prices are good for EV sales, and good for EV sales means good for Tesla. BloombergWednesday’s post-earnings coverage framed it exactly that way. The framing is not bad. It is incomplete enough to be misleading. Tesla’s deliveries in the first quarter of 2026 outperformed a weak comparison quarter by 6%, missed Wall Street estimates by 7,600 vehicles and came alongside data showing the overall U.S. electric vehicle market shrank 28% year over year. Gas prices are pushing consumers toward electric cars. The boost is not enough to offset a $7,500 federal tax credit that no longer exists.

Tesla reported first-quarter earnings on Tuesday, the day before the Bloomberg segment aired. Revenue was $22.39 billion, up 16% year over year, but $780 million below the consensus estimate. Net income was $477 million, an increase of 17%. Earnings per share of $0.41 beat the estimate of $0.38. The company delivered 358,023 vehicles against production of 408,386, a gap of about 50,000 units that suggests a demand shortfall or a deliberate buildup of inventory ahead of the Model Y Juniper refresh. Tesla regained the global crown for quarterly electric vehicle sales from BYDbut the surplus production of 50,000 vehicles and the lack of delivery complicate the victory.

The tailwind in the price of gas

The figures show growing consumer interest. Edmunds data for the week of March 9-15 recorded electrified vehicle consideration at 23.8% of all vehicle research, the highest weekly level in 2026, up from 22.4% the previous week. Cox Automotive reported that sales of new electric vehicles in March were 20% higher than in February, with interest increasing 16% during the quarter compared to the fourth quarter of 2025. BloombergNEF’s Colin McKerracher said: “Basically, in every indicator we can find, we see that people are more interested than ever in electric vehicles.” Used electric vehicle sales rose 12% to 93,500 units in the quarter, with prices now within $1,300 of equivalent gasoline vehicles.

The interest is real. The conversion is not proportional. Total sales of new electric vehicles in the US fell to between 212,600 and 216,400 units in the first quarter of 2026, down 28% from 296,304 in the first quarter of 2025. January alone saw a 41% year-over-year drop. CNN Business was blunt: “$4 gasoline won’t spark a wave of electric vehicle purchases.” NBC News reported that while rising fuel costs sparked new interest, “affordability is a major barrier.The explanation for the gap between interest and sales is a single policy change: The $7,500 federal EV tax credit expired on September 30, 2025 under the administration’s “Big Beautiful Bill.” The $4,000 credit for used electric vehicles expired with him. Ford and GM have introduced their own $7,500 incentive programs to replace the federal credit. Tesla has not done so.

What’s really driving gas prices?

The rise in oil prices is not a gradual market change. It is the product of a specific geopolitical crisis. Military actions against Iran that began on February 28 and the de facto closure of the Strait of Hormuz caused Brent crude to rise from $61 per barrel at the beginning of the year to $118 at the end of March. Refineries in the Middle East and Asia reduced operations by approximately 6 million barrels per day. Crack distillate spreads reached record levels of $1.42 per gallon, compared to a five-year average of $0.68. By mid-April, signs of de-escalation had begun to ease prices, with WTI at $87.42 and Brent at $95.48, but the national average at the pump remained above $4.

The Trump administration’s tariffs on Canadian oil could add 20 to 50 cents per gallon in some regions, although the broader tariff impact on fuel prices is mixed. The IEA’s April oil market report projects sustained tightness throughout the summer. If prices remain elevated, EV interest data suggests there will continue to be a tailwind. If the situation with Iran calms further and crude oil falls back towards $70, the tailwind dissipates and the underlying demand outlook, shaped by the absence of the tax credit, reaffirms.

Tesla’s market share is growing because the market is shrinking

Tesla owned between 54% and 58% of the U.S. EV market in the first quarter of 2026, depending on the methodology, up from 46% for all of 2025. That increase isn’t because Tesla sold dramatically more vehicles. It’s because everyone else sold much less. Ford’s electric vehicle sales collapsed 70% year over year. Chevrolet, the number two firm, fell 55% in January. Hyundai reduced the price of the Ioniq 5 by approximately $10,000 to move inventory. Rivian was the rare bright spot, with deliveries increasing 20% ​​to 10,365 units. Growing American interest in Chinese electric vehicles persists despite 100% tariffs, and 69% of Gen Z car buyers say they would consider a Chinese brand, but regulatory barriers keep those vehicles out of the U.S. market for now.

Tesla’s performance in California tells the story that national stock data obscures. Registrations in California fell 24% in the quarter, from 42,211 to 31,958, and Tesla’s share of all new vehicle sales in the state fell from 9.2% to 7.7%. Hybrids are displacing electric vehicles in the state that was supposed to be the stronghold of electric vehicles. The decline in Tesla sales in Europe is even more pronounced, with the brand losing market share to Volkswagen, BMW and Polestar. The gas price tailwind is an American phenomenon. Tesla’s challenges are global.

The price reversal

Tesla’s average selling price rose to $45,343 in the first quarter of 2026 from $41,484 a year earlier, a reversal of the aggressive price reduction strategy that defined 2023 and 2024. Model 3 lease payments increased 67%, from $299 to $499 per month. Model Y leases increased 39%, from $449 to $549. Robotaxi prices in San Francisco have risen 41% since their launch. The company is prioritizing margins over volume, a strategic shift that makes high gas prices more important as a demand signal: If Tesla is no longer competing on price, it needs an outside force to push buyers toward electric vehicles despite the premium.

Tesla’s $25 billion capital investment plan by 2026$5 billion above previous guidance, encompasses six factory ramps, Optimus robot production, AI computing infrastructure and a chip manufacturing facility in Austin. The company expects to have negative free cash flow for the rest of the year. That spending requires sustained revenue, which requires sustained demand, which is currently underpinned by a geopolitical crisis that may or may not persist. Building a $25 billion spending program in the wake of a conflict-driven fuel price surge is a bet that volatility will remain elevated. It’s not a gamble that most companies would voluntarily make.

the real question

Tesla shares are down about 14% so far this year, underperforming its mega-cap peers. Its market capitalization of about $1.45 trillion values ​​the company five times more than Toyota’s despite selling a fraction of the vehicles. Analysts are divided: 29% consider it a strong buy, 32% a hold and 18% some selling variant. The reaction after the results was a brief rally following the earnings beat, followed by a pullback as the $25 billion capital spending figure plunged.

He Approval of Tesla’s Full Self-Driving software in Europe adds a product differentiation argument that no other electric vehicle manufacturer can currently match. But in the U.S. market that Bloomberg’s segment addressed, the story is simpler and less flattering than “high gas prices help Tesla.” High gas prices are generating interest in electric vehicles. That interest isn’t converting into sales at the rate it did when buyers had a $7,500 incentive. Tesla is winning the US electric vehicle market while losing less than everyone else, in a market that has shrunk by more than a quarter. If this is what victory looks like, it says more about the state of the transition to electric vehicles than it does about Tesla.



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